Laura McLoughlin has a keen understanding of the world of digital media. She began her career as a pop culture journalist before advancing to editor, and then crossed into marketing. She currently works as Digital PR Manager with Glaze Digital.
Digital marketing is not a creative pursuit we do just for fun. At its core, digital marketing is a strategy used to generate leads – and if it isn’t doing that, then something is going wrong. What is “lead generation”, exactly? Well, it can be boiled down to how we attract customers to our product,...Read More