August 28, 2020
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
The Future of B2B Buying
Introduction B2B buying habits are increasingly changing. Sales and marketing strategies that worked a decade ago are no longer relevant in the current environment.  Current trends show profound changes in B2B buying behavior and expectations. In today’s business world, B2B buyers exhibit characteristics of both B2C and B2B buyers. Rather than being loyal and rational,...
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