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September 18, 2020
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
marketing automation tool
Introduction B2B marketers are always for marketing qualified leads (MQLs) to nurture. In simple terms, MQLs are prospects that, based on lead intelligence and analytics undertaken by marketers are likely to convert and become customers. The criteria for identifying quality leads varies from one company to another. For B2B companies, MQLs are valuable because their...
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