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September 23, 2020
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Targeting-B2B-ABM-Buyers-How-to-engage-the-C-suites
Introduction Account based marketing is a selling practice that has existed for decades now. Over the years, ABM has gained wider acceptance, with companies big and small adopting it either as the primary selling strategy, or as part of their wider sales and marketing practices. ABM is all about identifying key accounts based on parameters...
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