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April 2, 2021
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction Product messaging is one of the most critical aspects of any marketing, including B2B. It’s among the top strategies that businesses use to differentiate themselves from the competition. According to the 2017 ‘Cracking the Consumer Code’ report developed by Salsify, an estimated 87% of buyers consider product messages as extremely important in buying decisions. Product...
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