Gaurav Roy
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
content marketing tips
Presently, the strategies used by businesses to find target audiences are very different from the once used just a few decades ago.
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b2b content marketing
In 2018, around 91% of B2B marketers used content marketing to reach customers. Unfortunately, 2019 rolled up with the pandemics and fully thrown B2B companies out of their axis. But B2B content marketing didn’t derail during the crisis period. The Content Marketing Institution conducted numerous surveys during the pandemic to analyze the content marketing landscape. As per...
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intent data
Quick Summary: Intent data helps you understand your clients’ needs and get ahead of their requests. Of the 40% of companies that utilize intent data, 70% use it for prospecting. Your data is no good if it is not right. Your company needs a trustworthy data partner. Intent monitoring is the future of B2B marketing...
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Demand Gen
While lead generation isn’t difficult, not every lead you generate converts into revenue. That’s where demand generation marketing comes into the picture. According to the Demand Generation Benchmark Survey Report 2021, 62% of marketers are now focusing on lead quality over lead quantity. They find contacts of the right people and create interest in their company...
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content syndication plan
Quick Summary: Demand generation is a crucial component of sales and marketing that drives eligible traffic to your website. Content syndication is effective as long as you do it correctly and do not use duplicate content. Finding the right partners is vital to the success of your content syndication efforts. Do not treat your content...
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