Author

Gaurav Roy
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Introduction What’s the most important thing for a business owner? It is to be able to generate leads, engage prospects, and convert them into buying customers to grow your business. But everyone knows that not all leads are created equal. Some of them may be genuinely interested in buying your product or services while others...
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Introduction B2B content marketing is getting more popular. In fact, according to a survey by the Content Marketing Institute, 69% of B2B marketers now have a documented content marketing strategy. Furthermore, a majority of marketers also say that they’re seeing more success with content marketing compared to one year ago. Image via Content Marketing Institute It...
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How-Can-Content-Syndication-Partners-Get-Your-SaaS-White-Papers-Seen
Introduction Content marketing is not limited to creating high-quality content and publishing it on your blog or social media profiles. It is far more than that. You need to look for ways to amplify your content’s reach and get more people to engage with it. And how can you generate more exposure for your content?...
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How an Account-Based Marketing Agency Can Help you Drive your Dream Campaign
Introduction In the dynamic digital landscape that businesses are operating today, creating awareness about your product or service offering is not sufficient to meet a company’s marketing goals. B2B brands should engage their target audience continuously. But conventional marketing mediums cannot deliver marketing campaigns the customers expect. Engagement between customers and marketers tends to fade...
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How to Convert MQLs to SQLs with Sales and Marketing
Introduction For a long time, sales and marketing functions in B2B companies have been considered distinct. But this is quickly changing.  But as the attention of businesses across the globe shifts to recovery following the Covid-19 pandemic disruption, aligning the two functions will even be more critical. Already, statistics show that misalignment between these two...
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