Author

Gaurav Roy
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
content syndication intelligent
Let’s face it, when you’re in charge of marketing, the buck stops with you. You have to be accountable for generating leads and filling quotas, and there’s pressure from above and from sales and finance—all looking to you to generate high intent MQLs (Marketing Qualified Leads). It can be nerve-wracking when the sales team isn’t...
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How to boost your B2B sales like a bull
It has been a while since B2B distribution was all about cold calling and direct mail, but things have changed significantly since the advent of the digital age.
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Using Buyer Intent Signals to Market Ed-tech Industries
There’s no service sector today where technology isn’t ruling. Based on the recent pandemic trends, the education industry is quickly inclining towards technology realms than expected speed. In 2020, the education technology market size was recorded at $89.49 billion. Further, it is projected that the ed-tech industry will grow at a CAGR of 19.9% from 2021...
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Guide to Generate ABM Content Syndication Leads
Are you on the lookout for cost-effective ways to generate qualified B2B leads? Then chances are you’ve already built and implemented a content marketing strategy. You’ve also likely built a repository of top-notch content to target prospects in various stages of the buyer’s journey. Executing a B2B lead generation strategy isn’t as simple as collecting contact...
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Why Running Programmatic Display Ads on Your Accounts Means Higher Conversions
Do you often run online business ads? Then, you must have already heard of programmatic display ad terminology here and there. This isn’t any new technology. Instead, it’s almost 15 years old advertising technology that has given a great push to marketing automation workflows. In 2020, the US programmatic display ad market was the largest with...
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