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Gaurav Roy
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Are you looking for effective ways to boost website traffic and attract new customers? Or do you want to generate more B2B leads and sales from your website and social media profiles? Wouldn’t it be great if there was a cost-effective way to reinforce your brand reputation and trust? Is your answer to any of...
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Introduction What’s the most important thing for a business owner? It is to be able to generate leads, engage prospects, and convert them into buying customers to grow your business. But everyone knows that not all leads are created equal. Some of them may be genuinely interested in buying your product or services while others...
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Introduction B2B content marketing is getting more popular. In fact, according to a survey by the Content Marketing Institute, 69% of B2B marketers now have a documented content marketing strategy. Furthermore, a majority of marketers also say that they’re seeing more success with content marketing compared to one year ago. Image via Content Marketing Institute It...
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How-Can-Content-Syndication-Partners-Get-Your-SaaS-White-Papers-Seen
Introduction Content marketing is not limited to creating high-quality content and publishing it on your blog or social media profiles. It is far more than that. You need to look for ways to amplify your content’s reach and get more people to engage with it. And how can you generate more exposure for your content?...
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How an Account-Based Marketing Agency Can Help you Drive your Dream Campaign
Introduction In the dynamic digital landscape that businesses are operating today, creating awareness about your product or service offering is not sufficient to meet a company’s marketing goals. B2B brands should engage their target audience continuously. But conventional marketing mediums cannot deliver marketing campaigns the customers expect. Engagement between customers and marketers tends to fade...
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