A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Let’s face it, when you’re in charge of marketing, the buck stops with you. You have to be accountable for generating leads and filling quotas, and there’s pressure from above and from sales and finance—all looking to you to generate high intent MQLs (Marketing Qualified Leads). It can be nerve-wracking when the sales team isn’t...Read More
There’s no service sector today where technology isn’t ruling. Based on the recent pandemic trends, the education industry is quickly inclining towards technology realms than expected speed. In 2020, the education technology market size was recorded at $89.49 billion. Further, it is projected that the ed-tech industry will grow at a CAGR of 19.9% from 2021...Read More
Are you on the lookout for cost-effective ways to generate qualified B2B leads? Then chances are you’ve already built and implemented a content marketing strategy. You’ve also likely built a repository of top-notch content to target prospects in various stages of the buyer’s journey. Executing a B2B lead generation strategy isn’t as simple as collecting contact...Read More
Do you often run online business ads? Then, you must have already heard of programmatic display ad terminology here and there. This isn’t any new technology. Instead, it’s almost 15 years old advertising technology that has given a great push to marketing automation workflows. In 2020, the US programmatic display ad market was the largest with...Read More