Matt Roberts
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Matt Roberts is VP of Strategy Consulting with Revenue Marketing consultancy Demand Spring. Matt has a passion for building pragmatic marketing programs that allow for agile change by combining outstanding strategy, digital expertise, and excellent people skills. Originally from the UK and now based in Boston, he enjoys a good IPA and his beloved Arsenal football team.
The path to ABM success
Introduction Over the last few years, I’ve been keeping a close eye on account-based marketing (ABM) — waiting for the hype to become reality. And while keeping a watchful eye on things, I’ve made a couple of observations – one good…one not so good… The good news is that ABM is FINALLY producing results! We’re...
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