Author

Shawn Hadden
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Buying Guide
Introduction Research shows that good lead generation practices lead to 9.3% higher achievement in sales quotas.  A steady stream of new leads results in more business while a lax lead generation strategy can be the beginning of the end of your business. While business owners know this for a fact, and indeed up to 85%...
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B2B Sales
Introduction The SMB selling process is very different from enterprise selling. That is a very important distinction for anyone who wants to venture into b2b sales. A common notion among business people and novice sales people is that enterprises are just scaled-up versions of small businesses, or vice-versa. But this couldn’t be farther from the...
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Content Marketing
As a marketer, manager, or business owner, understanding your audience is everything. Sometimes, your audience may change or evolve, and you need to be aware of how your target audience shifts as you try to absorb and engage them in your agenda. That said, engagement is a two-way relationship. In short, both parties (business and...
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Mobile Marketing Automation
The world is automating and so is the market associated with it. It thus becomes important to understand the axis of digitization, which is automating this market. If we dive deep to understand the latest trends in digital marketing, we would find that mobile marketing automation is getting a very strong response. Let us now...
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DM and Blockchain
Blockchain technology is most known for the explosion of Bitcoin, but it has now spread into many different sectors. One of the areas where it’s hitting the hardest is digital marketing. So it is now a perfect time to write a guide to digital marketing & blockchain. This emerging technology has shaped the way we...
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Featured Image
Social Media Marketing is having a huge impact on businesses as all the business growth and performance is taking place at high rate. The impact of social media on businesses, both positive and negative, is enormous. Either you are a startup or a private venture, whether you are an online store or an enterprise, social...
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Introduction Several elements that go into building a brand. The question is, where do you start? Well, there are many ways to do it. Each organization needs to dig deep and find what works for them because every business has unique needs, products, customers, and strategies to reach those customers. However, at the heart of...
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Future of email marketing
Introduction Come forth and venture into our time machine to the future of email marketing with our reviews on all email marketing trends and predictions. “What is the Future of Email Marketing in 2020?” That’s the question we presented to 13 experts for the report of our Email Marketing in 2020. Their answers predict dramatic...
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Techniques to Generate B2b sales leads
Introduction The question, “how do I find new business leads?” is one that many companies grapple with. In fact, the 2017 state of b2b digital marketing report found that while 47% of marketers say that their biggest priority is generating quality leads, 32% of them said that it’s also the area that poses the most...
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Marketing Trends
Introduction The world has become a global village, thanks to technology. People now connect with friends, family, colleagues and business acquaintances from all over the world as though they were in the same room. Thanks to the internet and smart devices, information is also more accessible to consumers, which makes it easy for businesses to...
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Top Signs your business needs lead generation
Introduction Lead generation is the buzz word at most businesses nowadays as it leads to increased traffic on the company website, better sales and results in bigger conversion rates. When you have an effective lead generation strategy, you are developing a focused channel for every prospective buyer to find what you are offering and see...
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With more and more buyers gaining the decision-making power needed to influence buying processes, a revolution is underway in the B2B buying network for products and services. As a recent Accenture study observed, around 94% of B2B buyers have conducted an online research prior to making a purchase. While many B2B businesses are experiencing success...
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Sales and Marketing
Introduction The Software as a Service (SaaS) market is a difficult yet interesting concept to tackle. The concept is large and a number of components are difficult to isolate and resolve. So you might as well pat yourself on the back if at the end of the day you can deliver the B2B SaaS service...
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Introduction Europe’s leading marketing event is finally here and will take place on 2nd & 3rd October in California. Connecting the most proactive marketing professionals with different strategies, techniques and innovations they should be at the front line of the consistently advancing world of marketing. The B2B Marketing Expo in Los Angeles, California is where...
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Multi-Channel Lead Generation Strategies for Cloud Service Providers
Introduction- What strategies do you follow for generating leads or converting leads into revenues for cloud service providers? Not sure? Have a glance at this piece of content, to get a brief idea about lead generation tactics for cloud services. How to generate a lead is an important objective in business. This is a challenging...
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Introduction Intent data is comparatively a new term that has been doing the rounds in recent years. To put it simply, intent data is all the information that you require to understand the needs of your prospective client and prevent him from chancing upon your competitor. It is when accounts or individuals are looking for...
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Introduction It is not very often to see people consider the efficacy of leads classification in business and online marketing. The concept of getting leads classified is not all about fulfilling a routine arrangement, but a means of maximizing the benefits such leads offer. Source: CrazzyEgg If you have a database of your potential customers...
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Introduction It is a rational human inclination to exhaust all possible means of obtaining the best while spending less, Enterprise Resource Planning (ERP) hasn’t been any left out of this ides. This leads us to the two major (and only) categories ERP providers know, and those are Cloud Computing and On-Premise computing. Cloud computing is...
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Introduction Sales and Purchase are traditional market-related concepts that often occur in tandem. However other market-related concepts like production and consumption that are also twined aren’t seen together often. This is due to a lag in one of the factors that determine the logistics value of a product up to the extent that it unavoidably...
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Introduction There is no doubt that inbound marketing is an efficient way for generating new leads. Research has proved time and time again that inbound marketing tactics like content marketing help customers navigate their way to brands and reach a buying decision organically. However, inbound marketing doesn’t reach everyone, hence companies are bound to lose...
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Introduction When you run any marketing campaign, you do so to increase brand awareness and reputation and hence attract new leads to drive conversions. Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals. There are several studies to support that as a form of “word of mouth...
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Introduction As a business owner or salesperson, who makes B2B sales, your primary objective is to sell as many goods and services as possible. To sell, you’ll have to reach out to as many people or companies that might be interested. While reaching out to potential buyers, you’ll need to have a target audience, not...
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Introduction For a software business to continue on living, lead generation and creativity are a must. Why is that? Because B2B lead generation helps you gain more customers and helps you grow your software business. And creativity is the backbone of your software. But coming up with a whole bunch of lead generation ideas can...
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Ultimate-Guide-to-selling-Voip-Services
Introduction In 2012, Future Market Insights forecasted that the VoIP industry would experience a 9% CAGR year on year, until 2020. What we see today is an industry that has surpassed this prediction and is expected to hit $204 billion by 2020. In 2018, the VoIP market stood at $20 billion in North America. By...
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Choosing Lead Generation Partner
Introduction For a business organisation to have high performing marketing and sales, it needs to have a functioning B2B lead generation strategy in place for the entire funnel to run smoothly. If your business falls under one of those that is having trouble maintaining SaaS leads consistently, reassessing and optimising your approach may be worth...
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Voip Service provider
Introduction Generating sales-qualified leads for VoIP service providers always comes with its own set of challenges. In today’s market, there are no longer any major problems with reliability or connectivity. Instead, the main obstacle that many business owners deal with involves providing for the last mile connectivity aspect of VoIP services, e.g. customers’ network includes...
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Power of Intent Data
Introduction Often under-utilized, intent data is ripe with possibilities, especially when it comes to raising your business’ marketing ROI. But it has to be approached with a balanced strategy in order to take full advantage. In a typical scenario, marketing and sales teams in business organisations are able to understand first party intent data but...
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Introduction Email makes up an important part of b2b marketing. In a 2016 Salesforce survey conducted among 4000 marketers, 80% of respondents agreed that “email is core to their business”. However, b2b customers, particularly tech buyers, can be very particular, meaning that unless you “dot all the i’s and cross all the t’s” before you...
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B2B Buyer Personas
Introduction A B2B buyer persona is a construct that represents your perfect customer, developed by observations from market analysis and data collected from your existing client base. It is the way you want your actual customers to be, and a starting point for identifying them in real life. The ideal customer can be attained, but...
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demand generation
Introduction Many individuals in the technology sector struggle with maximizing sales and lead generation for enterprise resource planning (ERP) software. If you are one of them, you must be familiar with the challenges involved when it comes to B2B SaaS lead generation, especially finding lead providers for ERP. This mainly occurs due to a lack...
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Successful lead generation campaign
Introduction USA and Canada are two countries existing in the same continent, but that are quite different in some ways. For instance, one b2c report shows that although the Canadian’s spend about 39 hours online monthly on desktop, (75 hours including mobile), their adoption of online shopping is a lot lower than that of shoppers...
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Introduction Consumer marketing and b2b marketing are markedly different. You only have to think about popular commercials for everyday consumer products to know what I mean. Advertisements for products we use daily are memorable; from cars, breakfast cereals, washing detergents, cars, phones, or recent technologies like amazon echo, adverts for all these products are catchy...
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Consumers in today’s world are overwhelmed with a multitude of options when it comes to buying new products. They have an extremely short attention span and expect companies to intrinsically tap into what they are looking for. This means that you have a very limited window to reach out to potential customers in a way...
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When it comes to acing the sales aspect of your business, engaging the target audience plays a critical part. That’s where a solid sales pitch comes in. It’s essential to develop a fool-proof and convincing sales pitch that will grab the customer’s attention, and allow the sales team to leverage the advantages of a strong...
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B2B Buying
Buying and selling a product or service is not as straight-forward as it seems. There are several emotional as well as psychological aspects that play a significant part in confirming the purchase, and that usually goes unnoticed. It’s vital that companies take stock of purchasing decisions that involve less perceived factors to deepen their understanding...
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What is Account-Based Marketing? ABM (Account-Based Marketing) is a B2B marketing strategy that focuses on finding companies (accounts) that match ideal client profiles and then targeting the key decision makers in those companies with content and personalized messages through advertising and marketing campaigns. Account-Based Marketing avoids the use of ‘spray and pray’ tactics that target...
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Brand Storytelling
Introduction Story telling dates back to the origin of humans. Every civilization has had its own way of capturing stories that are important to their history: before the internet, radio and books, our ancestors painted in caves for millennia and passed down folk tales to younger generations. They used storytelling as a medium for learning,...
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Introduction For a b2b marketer, relying on a marketing strategy that features a variety of tactics can mean more awareness for your brand, ensure more reach and result in more sales leads. Key among those tactics should be Content syndication. It is a marketing tactic that involves distributing content that you have published on your...
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Customer Acquisition
Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the case of investors, it is a great way to assess the business potential of an emerging company and the innovative products or services it offers. The ability to make a profit is gauged by calculating...
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Lead generation
Introduction Way before a product goes to market, marketing teams have to plan and strategize effective ways to gain traction. Although the launch date is the “big reveal”, inbound lead generation activities to drive traction for new products start before launch and continue after launch. Lead generation campaigns attract new customers; without customer interest, your...
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Marketing Strategy
Introduction: What is a Drip Marketing Campaign Drip marketing refers to sending a stream of marketing messages (usually via email) to prospects, leads and customers, to stimulate conversion. This process is usually coordinated with the help of marketing automation software. The long sales cycle experienced in SaaS buying and selling makes drip marketing integral in...
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Introduction When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every activity inhouse. Ultimately, there is need for both approaches in any company. There is a mountain of evidence supporting the efficiency and success that comes from working with b2b lead generation services. Besides the cost...
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Introduction Lead generation for SaaS companies can be a tricky business: competition is high, customer churn rate can be difficult to reign in and you have to nail your pricing vs feature ratio right. Not to mention, when selling online, customer experience is everything, hence your company’s approach to selling has to be customer-centric. But...
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Introduction From a lead generation standpoint, a successful buyer’s journey should end in a purchase. But every customer is unique, hence every buyer’s journey is bound to be different. It can be daunting to approach a diverse audience without narrowing down the members who make up that audience. Not to mention, any content marketing you...
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Adsense
Google Ad Sense is an advertising program that allows website owners to monetize their websites by displaying third party ads to visitors. It’s quite simple to start monetizing your website with Ad Sense. Once your Google Ad Sense account has been approved, all you need to do is insert code in your pages and you...
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Desktop
Introduction Collaboration in a team is a vital part of productivity. But for most companies, the challenge has always been getting access to a full suite of tools to expand team collaboration capabilities. This is what makes office 365 and google docs invaluable. With these web-based apps, your teams can collaborate, communicate, unify content creation...
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Demand generation
Introduction Cloud business intelligence (BI) solutions offer multiple benefits to organizations at all levels to an organization. Whether it is optimizing services with access to real time data, making well-informed decisions with data-driven insights on market fluctuations or enjoying more business savings, cloud BI solutions are pioneering new and exciting changes in the field. Wondering...
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Facts of Artificial Intelligence and Social Media Marketing
Introduction AI is continually gaining traction in the marketing field. Though there are fears that AI may remove the personal touch from everything, proponents of AI hold the opposing view: that AI will introduce a more personal touch, especially in marketing. There is nowhere where this is truer than in social media engagements. Brands use...
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Lead Magnet
Introduction Every business today is looking for its lane in crowded markets. This means that the competition to stand out from the crowd and show potential buyers what you have to offer can feel like a mammoth task. To cut through all the noise, marketers need to deploy effective content marketing strategies and advertising campaigns....
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Introduction The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. Even today, marketing funnels still use this basic template. That said, today, marketing companies have adopted slight...
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Focus on Your Brand First and Then Sales
Introduction As a B2B company, your brand is the sum total of everything that you do as perceived by the people that you seek to motivate. It is the experience that you create at all touchpoints before and after the sale. In fact, 65% of U.S customers say that great advertising is less relevant to...
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ABM
Introduction Is there a single B2B marketing strategy that suits all businesses regardless of size, industry, business objectives and so on? Probably not. However, a lot of companies can benefit from using different marketing strategies that complement each other in different ways. Below is a closer look at Account-Based Marketing and Outbound, including some insight...
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Instagram
Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and engage their audience, Share content, and Recruit talent. To enjoy these and more benefits, you first need to have a business profile on Instagram. Below is a step by step process to get you started....
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Linkedin Strategis
Overview LinkedIn has evolved from a platform primarily used by HR companies to source talent, into a platform used by brands for: Lead generation Increasing brand awareness and credibility Educating customers about products and services There are several strategies you can use to boost your business on LinkedIn. These include: 1. Leverage Employee Advocacy Encouraging...
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Multichannel marketing
What is Multichannel Marketing?   There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers. The idea is to provide consumers with as much choice as possible for...
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lead generation mistake
Introduction When putting together a lead generation strategy, it is imperative to understand the best tactics and strategies to use as well as the mistakes that you should avoid if you want to have a smooth path to success. In this blog post, we shall focus on fifteen lead generation mistakes that are common in...
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IoT Solution
Introduction According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020. Undoubtedly, IoT is defining and reshaping markets to the extent that its growth has been termed as ‘the next Industrial Revolution.’ Essentially, IoT...
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Video Marketing
Video content can create a ton of traffic to your site and boost engagement. As far as video marketing platforms go, YouTube video marketing is the most popular. YouTube presents a huge opportunity for you to market your brand by: Showcasing your products through Product videos, interviews, how-to videos, etcetera. Expanding your reach. Relevant videos...
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Artificial Intelligence
Introduction Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people. These cognitive functions include perception, problem-solving, learning, reasoning, environmental interactions, and creativity. Some of the broad categories that AI includes are: Machine Learning and its offshoots like Deep-Learning Neural Networks Physical Artificial Intelligence (including self-driving...
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Linkedin - Most popular Social Media
Introduction LinkedIn Is on a whole other level when it comes to social media marketing. This has been a factual statement in recent years and, undeniably, this fact carries on in 2019. After you read this post, it should be clear to you why LinkedIn is a must for B2B social media campaigns. Some Background...
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Introduction The internet is, by far, the leading channel for reaching audiences today with a global penetration rate of 57%. That’s 4.38 billion people. In essence, you can reach slightly more than half the worlds population through the internet. However, not each and every one of these people is likely to be your customer. So,...
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Marketing Automation
Introduction to Marketing Automation According to the Salesforce State of Marketing report for 2018, 44% of marketing leaders use a marketing automation platform and another 42% plan to use one within the next two years. As such, you are in good company to get onboard with marketing automation. The main reason for getting onboard with...
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Inbound Marketing
Introduction to Inbound Marketing Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. The first type of definition essentially describes it as...
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Install Base Marketing
Introduction The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups. One strategy that can be used to do this is market segmentation. Market segmentation...
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Top B2b Marketing trends
Introduction of Top B2B Marketing Trends Digital ad spending worldwide by 2020 is expected to be 50% of all advertising and will exceed $350 billion, a growth of about 10% from 2017. By all measures, this trend is still on course. The popularity of digital marketing is strong on several fronts and with positive results....
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Type of MQL leads
Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to the HubSpot State of Inbound report for 2018, the top challenges for 61% of marketers are generating traffic and leads. It, therefore, isn’t a surprise that when it comes to lead generation, most marketers simply...
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cleaning CRM data
Introduction The Current State of Things According to the Salesforce 2nd State of the Connected Customer Report (2018), 72% of business buyers expect vendors to personalize engagement to their needs. The same report also found that 79% of customers were willing to share their personal information in exchange for contextualized information that allowed the vendor...
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Lead Generation
Introduction The long-term success of your business is dependent on a full lead pipeline. Lead generation is however not a simple task. As a marketer, you can vouch for how challenging the process can be. As a salesperson, you can attest to how frustrating it gets to receive a list of leads from your marketing...
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B2B Lead Gen
Introduction In a previous article, we talked about SQL and MQL. In this article, we introduce yet another term: HQL, that is, high quality leads. To kick us off, let’s explore what makes a lead be termed as high quality. Looked at in another way, the opposite of high quality is low quality. Though you...
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Best VP sales
Introduction The b2b sales structure is complex. To sustain it, sales people have to not only focus on growing sales and maintaining customer relationships, but they also have to juggle administrative tasks, in addition to responsibilities in the wider team. Such a packed calendar can leave very little time in for any real revenue creation....
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ballpen business cell phone
Introduction Sales qualified leads generation is never a straight-forward process. Sales transactions in the B2B world can take long, and even when prospects are interested in your company’s products, only a small portion of them are usually ready to make a commitment. Jeremy Miller talks about this in detail in his book “Sticky branding”. He...
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Business meeting
Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of business. In fact, 61% of B2B marketers lack resources (funding, time and staffing) to succeed in their b2b lead generation efforts. These resource pressures often lead to questions about whether specific functions need to be...
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adult-business-data
Introduction Many of us have run appointment setting campaign and have been disappointed. We have argued its place & effectiveness in the current digital marketing world. Many times marketers have faced flak from the sales team on the quality of appointment
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accounting-application
Many B2B companies are still skeptical about considering outsourcing for any part of their sales function which they consider as a core competence. The reasons for this anxiety are many and sometimes quite valid; these are just few- • Loss…
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meeting place
For most B2B startups one of the key challenges is to ensure Marketing and Sales are working in alignment towards the same goals- more and better quality leads. This is where having a clear Lead Generation Plan with a systematic...
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