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Shawn Hadden
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
10 Ways to Add Value to Your Customer's Buying Experience
Introduction In a highly competitive business environment, customer experience is increasingly becoming a key differentiator. Customers are no longer basing their loyalty to brands on products or prices. Rather, they are choosing to stay loyal for the positive experiences they receive from them. As a matter of fact, 81% of businesses that offer customers positive...
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25 lead generation best practices for 2020
Introduction The customer buying-process has changed a lot. Thanks to smart phones and widespread internet usage, customer decisions aren’t limited by the adverts you put out on the Tv, billboards and magazines. According to research, 81% of a prospective customer’s time is spent on online research. This means that by the time a customer contacts...
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COVID-19 How the Pandemic Is Continuously Impacting Content Consumption for B2B (1)
Introduction The effects of the COVID-19 pandemic continue to ravage global economies, and B2B businesses are doing all they can to stay afloat. Most companies have had to extend their furloughs and shut down their brick and mortar stores. A recession is looming on the horizon, and a new ‘normal’ is refashioning B2B content consumption....
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How-Should-a-Sales-Focused-SaaS-Company
Introduction Software-as-a-Service (SaaS) is a concept that has gained traction in recent years. With more and more businesses adopting technology, SaaS companies have led the way in developing tech solutions to problems that B2B customers experience. The tech industry is highly competitive. Like any other industry, demand and lead generation is a challenge. To stay...
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