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Shawn Hadden
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction Product messaging is one of the most critical aspects of any marketing, including B2B. It’s among the top strategies that businesses use to differentiate themselves from the competition. According to the 2017 ‘Cracking the Consumer Code’ report developed by Salsify, an estimated 87% of buyers consider product messages as extremely important in buying decisions. Product...
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MicrosoftTeams-image
Introduction Behavioural data has become a huge asset from B2B companies. Encompassing all the information that a business gathers from the buying habits that customers exhibit, their preferences and product usage, behavioural data is critical in informing communication and marketing campaigns. In very simple terms, behavioral data entails both the online actions that your audience...
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The Ultimate Guide to Account-Based Marketing (ABM)
Introduction As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads, and increase sales. While most businesses focus on increasing their brand’s reach and engaging as many prospects as possible, that’s not the only way to attract sales opportunities. Instead of engaging wider audiences,...
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impact of social media
In today’s covid era, social media has become a helping hand for b2b marketing where one can make its exposure.
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