Shawn Hadden
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Why does B2B saas
Quick Summary: B2B startups frequently make the mistake of spending too little on marketing and too much on account management or sales support. Understanding your customer lifetime value (CLTV) is critical to the success of a subscription business. Social media can help you become a better B2B SaaS marketer or make you the victim of...
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Top 5 reasons why your b2b advertisements fail
A new LinkedIn B2B Institution study has made B2B advertisers think again. After showing 1,600 B2B ads to over 6 million people worldwide in the past four years, the study concluded that 75% of ads scored one star or less on emotional grounds. Source That means B2B advertising lacks creative intent that helps to connect with...
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Shaping the B2B Space- Demand marketing trends to follow
Quick Summary: Demand marketing is where sales and marketing teams work together to target customers. The B2B marketing landscape is rapidly changing in 2022. B2B marketing will be more creative, value-driven, and intent-based in the coming days. Personalization will become a prominent part of B2B marketing from now onwards. The B2B marketing landscape is resetting...
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How Can You Use Intent Data If You Want a Massive CTR
Do you want to increase your business’s online reach? Of course, you do. Since 71% of buyers journeys start with a digital search today; thus, you need to focus on your buyers’ online experience right now. In fact, SaaS companies can increase their revenue by $1 billion with a better user experience. But here’s a catch— To...
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B2B Video marketing
Not many people know that B2B marketing has two aspects — sales activation and brand building. Sales activation is a short-term marketing method that targets people who are ready to convert into buyers. On the contrary, brand building is a long-term marketing strategy to target people who aren’t even yet aware of your products or services...
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