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Shawn Hadden
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
B2B-Demand-Generation-Is-Dealing-With-The-Covid-19
Introduction COVID-19 has affected businesses across the globe and governments are focused on slowing its spread. As things stand now, there are no definite predictions on how long the pandemic will last. Reduced travel, low in-person engagements and cancellation of live events due to the pandemic has left B2B marketers struggling to meet their lead...
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Demand-Generation-In-Pandemic-Email-vs-Telemarketing
Introduction The COVID-19 pandemic has created uncertainty in the business world. The fact that there are no conclusive predictions on how long things will remain this way makes it even worse. For B2B companies across the world, this situation creates more lead generation challenges. With the conventional in-person selling now suspended, sales teams in B2B...
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How-Marketing-and-Sales-Teams-Can-Grow-Faster-with-Intent-Data-in-2020
Introduction Intent data is an important predictive tool for marketers. It tells marketers with more certainty, what prospects or leads are going to do next. Intent data can either be internal, meaning that you can obtain it from your company’s website or CRM. It can also be external or third-party data, sourced through tools like...
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Buying-Group-Intent-to-Prioritize-Your-ABM-Contacts
Introduction The year 2014 was supposed to be a fantastic year for Apple. The sun was shining, the birds chirping and the king of tech aesthetics was ready to launch some goodies at the Flint Center. Tim Cook did not disappoint. He unveiled the iPhone 6 and the Apple Watch and the former went on...
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BANT in 2020
Introduction You may have the best product in the world but that never guarantees that everyone will want it. Even the best products have trouble attracting customers. Why? Because every product needs a target market; a specific persona it will resonate with. As well, every product has a season; you may have the right market...
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