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Unbound B2B Blog

Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of business. In fact, 61% of B2B marketers lack resources (funding, time and staffing) to succeed in their b2b lead generation efforts. These resource pressures often lead to questions about whether specific functions need to be developed in-house or through outside partners.
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Many of us have run appointment setting campaign and have been disappointed. We have argued its place & effectiveness in the current digital marketing world. Many times marketers have faced flak from the sales team on the quality of appointment
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Many B2B companies are still skeptical about considering outsourcing for any part of their sales function which they consider as a core competence. The reasons for this anxiety are many and sometimes quite valid; these are just few- • Loss…
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For most B2B startups one of the key challenges is to ensure Marketing and Sales are working in alignment towards the same goals- more and better quality leads. This is where having a clear Lead Generation Plan with a systematic...
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