In today’s covid era, social media has become a helping hand for b2b marketing where one can make its exposure. Though it’s impossible to have any physical appearance in this pandemic we can still improve our business with the help of social media. With the covid 19 pandemics, a huge number of businesses will be moving towards social media platforms to connect with their customers and increase sales in 2021.
The significance of social media for b2b companies has essentially increased since the covid 19 began to occur.
Leaders from sales rate social media approximately twice as important now as it was previously, with b2b decision-makers in UK and Spain rating them close to triple their previous importance, whereas in japan and south Korea rated them around 1.5 times more important than before.
According to a survey, social media users have increased by 10-13 percent over the past year, taking the world to 3.96 billion. For the first time, more than 50 percent of the world’s population now uses social media. An average of more than 1 million people began to use social media for the first time every single day over the past year, almost 12 new users per second.
In this article, we’ve got together 17 Top Marketing Experts from across the globe who share their views and insights on “What will be the impact of Social Media on B2B Marketing in 2021.
Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling – Techniques to Influence Buyers and Changemakers” and “Smarketing – How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page. You can connect with him on Twitter and LinkedIn.
Sumeet Anand is a B2B Marketing Expert skilled in SEO, Social Media Marketing and Content Marketing. He helps brands and businesses out there generate leads with his top-notch content strategies and is featured on various major media publications across the globe.You can connect with him on Twitter and LinkedIn.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. You can connect with him on Twitter and LinkedIn.
Aurélien Blaha is Chief Marketing Officer at Digimind, a global leader in Social Listening and Market Intelligence software. Prior to Digimind, he was Marketing Director at Finalcad, a construction software startup. Aurélien also held various positions in social media and market intelligence at Dassault Systèmes, a global software vendor. You can connect with him on Twitter and LinkedIn.
A self confessed ‘marketing nerd’.
Daniel has a background in Direct Response advertising, but ironically, it’s his Content Marketing that people know him for. He’s had the Top 10 content of all time on inbound.org and Top content of 2017 + 2018 on GrowthHackers. With only 8 articles in years, he’s been referenced or shared by:
Active Campaign and many more
He teaches people how to write less often, but get more traffic at Ampmycontent.
Keith Keller is considered by many to be one of the world’s leading authorities on Twitter marketing, especially Twitter Video Marketing.
He is regularly invited to speak on this subject on podcasts, webinars and live streams around the globe.
Doyle Buehler is an author & entrepreneur and runs a strategic digital marketing consultancy creating real-time, connected & adaptive digital challenger brands in this disruptive digital economy. Doyle has been involved in online & ecommerce businesses since 2002, leading one of his ecommerce companies to the Top 50 Fastest Growing Companies in Canada and #1 Fastest in the Province. He is the author of multiple books on digital strategy, and regularly speaks on digital transformation, digital strategy and marketing. You can connect with him on LinkedIn and Twitter.
Rob is a results-driven sales enablement leader with an exceptional track record, especially at fast-moving tech start-ups. Founder of Flywheel Results, he specializes in helping new sales teams establish impactful methodologies, allowing the organizations to flourish through their hyper-growth phase. You can connect with him on LinkedIn.
Miles is the founder of Why Stuff Sucks, keynote speaker, author, and technology leader who helps organizations generate and nurture leads with advanced inbound marketing strategies.
You may have seen him on Search Engine Watch, Neil Patel, Robbie Richards, Growth Hackers, Mailup, Hubstaff, Digital Olympus, RevContent, Albacross, or Lead Generation Institute. Raised in Oklahoma, and living in Green Bay, he graduated from Oklahoma State with an MBA degree. You can connect with him on LinkedIn and Twitter.
James Parsons is the founder of Content Powered, a content marketing company. He has over a decade of experience as an SEO and social media expert, and is a writer for Forbes, Entrepreneur, Inc, Business Insider, and dozens of other publications.
Steve is the CEO of Wiideman Consulting Group based in Los Angeles. He has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry. You can contact him on LinkedIn or Twitter.