It has been a while since B2B distribution was all about cold calling and direct mail, but things have changed significantly since the advent of the digital age.
Over a wide range of industries, companies are increasing their investments in B2B sales teams.
It is no longer just a few years ago when B2B sales involved just a few touchpoints. Today, a lot more stakeholders are engaged, and these factors are creating longer sales cycles, which poses new challenges to all parties who are involved.
Statistics that can help to shape 2021 B2B marketing strategy
In this article, we’ve got together 2o Top B2B Marketing Experts from across the globe who share their views and insights on “How To Boost B2B Sales Like A Bull”.
Mike Schultz is a bestselling author of “Rainmaking Conversations,” “Insight Selling,” “Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely,” and “Not Today: The 9 Habits of Extreme Productivity.” He is Director of the RAIN Group Center for Sales Research and President of RAIN Group, a Top Sales Training Company that delivers award-winning results through in-person and virtual sales training, coaching, and reinforcement. You can connect with him on LinkedIn.
Dinis Guarda is an author, academic, influencer, serial entrepreneur and leader in 4IR, AI, Fintech, digital transformation and Blockchain. With over two decades of experience in international business, C level positions and digital transformation, Dinis has worked with new tech, cryptocurrencies, drive ICOs, regulation, compliance, legal international processes, and has created a bank, and been involved in the inception of some of the top 100 digital currencies. You can connect with him on LinkedIn.
Braden Kelley is an experienced innovation speaker, trainer, and digital transformation specialist. He is the author of Charting Change and of Stoking Your Innovation Bonfire, the creator of the Human-Centered Change™ methodology, and built and soldInnovationExcellence.com. He writes and speaks frequently on the topics of continuous innovation, digital transformation, and organizational change. You can connect with him on LinkedIn.
Mike Kunkle is a respected sales transformation architect and an internationally-recognized expert on sales training, sales effectiveness, and sales enablement. He’s spent 36 years in the sales profession and 26 years as a corporate leader or consultant, helping companies drive dramatic revenue growth. Today, Mike is the VP of Sales Effectiveness Services for SPARXiQ, where he advises clients, publishes thought leadership, speaks at conferences, leads webinars, develops sales training courses, delivers workshops, and designs and implements sales enablement systems that get results. He collaborated with co-author Doug Wyatt to develop SPARXiQ’s Modern Sales Foundations™ curriculum and also authored SPARXiQ’s Sales Coaching Excellence™ course. His book on The Building Blocks of Sales Enablement is available on Amazon. You can connect with him on LinkedIn.
Heverton Considered the #1 influencer in the world in CRM and Customer Experience by the Thinkers360 network and voted as Global Gurus for customer service in 2021. He was a jury member of the ABT and CMS customer to elect the customer´s service in Brazil. He is one of the leading authors, consultants, speakers, and writers in the world in CRM, CX, and Data Science. You can connect with him on LinkedIn.
Gill Walker is known as “Your CRM Success Catalyst”. She is a speaker, trainer, advisor and consultant with nearly two decades of experience getting more value out of Microsoft Dynamics 365 and Microsoft CRM. Prior to that, she worked with other CRM technologies. You can connect with her on LinkedIn.
Tabitha Jean Naylor is the founder of Women Entrepreneurs Can – a digital magazine designed specifically for women entrepreneurs, startup founders and small business owners – and the proud owner of TabithaNaylor.com, a marketing firm that delivers ‘big agency’ quality at rates that are affordable for startups and small businesses. You can connect with her on LinkedIn.
As co-head of RevLeague Outbound Sales community & co-creator of The Alfred Method™ multi-channel, multi-touch prospecting framework, Jeff is passionate about turning SDRs, AEs, and sales-focused Founders into prospecting rockstars through training, coaching, and educational content. You can connect with him on LinkedIn.
Jason Hennessey is an internationally-recognized SEO expert and thought leader, author, and business executive whose ethos of “educate and empower” has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses, and has grown Hennessey Digital from a small consulting firm into a $10MM+ business with over 120 global employees. You can connect with him on LinkedIn.
Brynne Tillman is the CEO of Social Sales Link and Author of the LinkedIn Sales Playbook. Brynne and her team help sales professionals master LinkedIn to start more conversations on a consistent basis. You can connect with her on LinkedIn.
Steph Hermanson is the Chief Revenue Officer (CRO) and one of the owners of Atomic Revenue. She develops and implements revenue operations strategies for companies all over the United States along with managing a coast-to-coast team of contractors and employees. As Atomic’s EOS® Integrator, she is skilled in the art of getting all departments to work toward the same goals to sustain predictable and profitable revenue streams for Atomic Revenue and our clients. Steph is also a nationally known, dynamic speaker. You can connect with her on LinkedIn.
Left a 30 year career to start my own business in 2008. Owner of a promotional marketing company with concentration of customers in the automotive and healthcare industries. You can connect with him on LinkedIn.
Shahin is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He’s making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders implementing ABM strategies and building predictable revenue engines. You can connect with him on LinkedIn.
Dan Gingiss is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. You can connect with him on LinkedIn.
John Livesay is known as The Pitch Whisperer and works with B to B sales teams to turn case studies into case stories to win new business. You can contact him on LinkedIn.
Mario is the CEO and Co-founder of Vengreso. He spent 87 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue annually. You can connect with him on LinkedIn.
Highlights: • C-level sales leader and highly sought after industry thought leader, quoted by Forbes, Inc. and Huff Post. • First VP of Sales at Glassdoor (1.2 billion dollar acquisition – May 2018) • VP of Sales at NoWait (acquired by Yelp – March 2017). You can connect with her on LinkedIn.
Ian Altman is the bestselling co-author of Same Side Selling and founder of the SameSideSellingAcademy.com, rated one of the top 5 Sales Development Programs globally. Ian started, sold, and grew his prior companies from zero to over one billion dollars in value. He is perennially recognized as one of the world’s top 30 Experts on Sales and is a frequent keynote speaker and advisor to B2B companies on proven approaches for explosive growth. You can connect with him on LinkedIn .
Phil is the founder of Proten Sales Development (www.protensd.co.uk). Phil has been selling for more years than he cares to remember and now uses those years of experience to help B2B businesses sell more, sell often and build a better business. You can connect with him on LinkedIn.