The most common issue that most B2B marketers face is a lack of traffic. Although there are numerous methods for attracting new visitors, Content Syndication has proven to be more effective than others.
The process of republishing your content on a third-party website is known as content syndication. It could be a video, a blog post, or even an infographic. Third-party websites cherish syndicating because it generates them with new content without imposing any effort on their part.
Content Syndication is not a new concept in the content industry. Even in the days of printing, vast newspapers syndicated content from freelancers and smaller publications. Smaller players gained the attention they merited, while larger publications received content.
According to the salesbox research, here are the most popular types of content used in B2B content syndication strategies, as well as how many marketers say they’re using each type of content.
In this article, we’ve got together 15 Top Marketing Experts from across the globe who share their views and insights on “How to grow B2B Businesses using Content Syndication?“
Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living a digital nomad lifestyle. He is the founder of kickass Internet Marketing blog BloggersIdeas.com where he interviewed marketing legends like Neil Patel, Grant Cardone & Rand Fishkin.. During his more than 6+yrs long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies worldwide. You can connect with him on LinkedIn.
Prior to migrating to digital marketing, Travis spent many years in the world of journalism, and his byline includes The Guardian, New York Magazine, Slate Magazine, and more. As a senior content strategist at Portent, Travis gets to apply his passion for authentic storytelling to help clients create meaningful content that consistently delivers a refined experience for users. You can connect with him on LinkedIn.
Paige Arnof-Fenn is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, V! irgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige sits on several Boards and is a popular speaker and columnist who has written for Entrepreneur and Forbes. You can connect with her on LinkedIn.
Fili is a technical SEO consultant, ex-Google engineer, frequent conference speaker and was a senior technical lead in the Google Search Quality team. At SearchBrothers he offers SEO consulting services with SEO audits, SEO training and successfully recovers websites from Google penalties. You can connect with him on LinkedIn.
Alan See is a senior executive with the rare ability to speak Social Media Marketing and Sales 101 in the same sentence. He is recognized as one of the “50 Most Influential Chief Marketing Officer on Social Media” by Forbes, as well as “Marketer of the Year” for both Content Marketing and Social Media by the American Marketing Association. You can connect with him on LinkedIn.
Chris Naish is head of content strategy at WEBRIS, author of three books, and tired of lockdown. You can connect with him on LinkedIn.
Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management, advertising, and social-first customer care agency. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine and co-hosts the top-rated Marketing Companion podcast with Mark Schaefer. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on social media! You can connect with her on LinkedIn.
Dave uses the skills that won him three Emmy Awards as a television news producer to create compelling content for his clients at Kuno Creative. He is a talented video producer and multi-platform writer. You can connect with him on LinkedIn.
Christine Oneto is a Marketing and PR professional whose experience spans technology, start ups, healthcare and nonprofits, restaurants and wine businesses. Her passion in helping small wine and food companies/restaurants and nonprofits, as well as in the environment/sustainability sector have also bridged nicely at times with her technology and healthcare background. She currently serves as a pro bono PR Consultant for Dining Safety Alliance, and PR Strategist at Avocet Communications. “Always innovating and maintaining your edge; and relentlessly bringing my client/s or company to the next level” are her main goals. You can connect with her on LinkedIn.
Dylan Kohlstadt is the founder and CEO of Shift ONE digital, established in 2011, a digital marketing agency based in Cape Town, South Africa, we assist our B2B and selected B2C Marketing Manager’s and business owners with digital strategy, digital marketing implementation, and high powered lead generation so they can easily meet their targets. You can connect with her on LinkedIn.