- Demand generation is important to generate high-quality leads for your business
- You can better achieve your marketing goals and generate more revenue with a demand generation funnel.
- Defining your business goals and buyer persona is the first step to creating a demand generation funnel.
- It is essential to monitor and analyze your demand generation funnel constantly.
Demand generation is not a straightforward process anymore. Therefore, your standard 20% value and 80% sales formula will not attract customers today, especially B2B buyers.
A report suggested that 70% of B2B buyers conduct research on their own before connecting with the sales team.
Moreover, 77% of B2B buyers stated that their last purchase was complicated and tended to reconsider their purchase decision.