Owing to a myriad of benefits, it has become essential for B2B companies to employ Email Marketing for a positive growth and enriched ROI. Yet, a lot of marketers make the same mistakes of following the similar approach for B2B campaigns as they do for B2C companies.
Moreover, for the past few years, marketing experts are of the notion that email marketing might be an old alley for companies to walk over.
However, the following statistics provided by Salesforce.com, have revealed the significant impact that a well-executed B2B email marketing campaign can bring to your organization:
-For every $1 spent, $44.25 is the average ROI on email marketing
-72% of B2B buyers are most likely to share useful content through email
-77% of consumers prefer to receive permission-based marketing communications via email.
So, in this article, we’ve collaborated with a few marketing experts across the globe who have shared their valuable views and insights on “Email Marketing Strategies for B2B Businesses” that help you master for high open rates, high conversion rates, and, of course, more revenue for your business.
Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy. Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. You can connect with her on LinkedIn.
Ian Brodie runs an online training company that helps consultants and coaches to attract and win more clients by harnessing their unique skills and capabilities. Ian’s been named as one of the Top 25 global thought leaders in marketing and sales and one of the “resources of the decade” for professional services marketing. He’s the author of the best-selling book on email marketing, Email Persuasion. He’s also the King of Lockdown Hair. You can connect with him on LinkedIn.
Sumeet Anand is a B2B Marketing Expert skilled in SEO, Social Media Marketing and Content Marketing. He helps brands and businesses out there generate leads with his top-notch content strategies and is featured on various major media publications across the globe. You can connect with him on Twitter and LinkedIn.
Dennis Yu is the CEO of BlitzMetrics, a digital ads and analytics platform. He’s a former Yahoo search engine engineer who optimizes ads and analytics across search and social media that he’s turned into training to create good jobs for aspiring digital marketers. Dennis’s personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents. You can connect with him on Twitter and LinkedIn.
Eli Overbey is the marketing ops at Help Scout. You can connect with him on Twitter and LinkedIn.
Emily McGuire is the Owner and Chief Email Marketer of Flourish & Grit(An Email Marketing and Automation Studio). With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, she loves sharing the mistakes and strategies of email marketing done well. You’ll typically find her with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing my toddler, reading a book, or binging trashy TV. You can connect with her on LinkedIn.
Mark Asquith is a serial entrepreneur who has built several globally successful businesses since he quit his real job in 2005.Billed as the U.K. podcast expert, Mark is CEO & co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Productivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios and is well known as an insightful, thought-provoking and actionable podcast industry keynote speaker.
He’s a wildly approachable Brit, Star Wars/DC Comics geek and believes that good business starts with being good to people. You can connect with him on Twitter and LinkedIn.
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 14 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Nissan, Marks & Spencer, Argos, Vision Direct and QVC among many others) develop comprehensive strategies, implement, manage and optimise campaigns, as well as solve complex email marketing issues.
Kate is a member of the DMA Email Council, regularly speaks at events, and is lecturer for the IDM and CIM.
Kate is also the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’. You can connect with her on LinkedIn and Twitter.
Mayank is Head, Marketing and Partnerships, at QuickEmailVerification. In addition to the exciting world of email and email marketing, he enjoys solving math puzzles and crossword puzzles. You can connect with him on Twitter.
Paige Arnof-Fenn is the founder & CEO of global marketing and digital branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige is a popular speaker and columnist who has written for Entrepreneur and Forbes. You can connect with her on LinkedIn.
Felix is the co-founder of GrowthBoost, an online journal covering the latest software and marketing tips for entrepreneurs. Alongside digital journalism, Felix recently graduated from university with a finance degree and enjoys helping students and other young founders grow their projects. You can connect with him on Twitter and LinkedIn.
Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit. You can connect with him on Twitter and LinkedIn.
5x #1 Bestselling Author and Keynote Speaker Erik Qualman has performed in over 55 countries and reached 50 million people. He was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. He is the host of the popular Super U Podcast and his work has been used by the National Guard to NBCUniversal to NASA. You can contact him on LinkedIn.