B2B appointment setting aims to schedule sales meetings for a closing sales rep to deliver a more detailed sales pitch via cold calling and following up with leads at the top of the funnel.
When dealing with a higher sale price, appointment setting is particularly effective in delegating prospecting duties, so that closing sales reps can focus their attention on qualified leads. A larger sale price also takes longer to nurture and close, so appointment setting is particularly effective in those scenarios.
In order to avoid the costs and effort of hiring this role internally, many companies outsource the appointment setting agencies.
According to Medium, 75% of executives are willing to make an appointment or attend an event based solely on a cold email or a cold call.
Cold emailing is 40 times more effective at getting new customers than Facebook and Twitter combined.
On average, it takes 90 days between the first dial and the first appointment for IT companies.
In this article, we’ve got together 8 Top Marketing Experts from across the globe who share their views and insights on “Top B2B Appointment Setting tips and tricks”.
Kim Purcell is editorial manager at CIENCE. Her extensive background includes writing and editing for publishing, IT, and digital media industries, with a special focus on B2B content marketing strategies, multimedia content, design, and product development. You can connect with her on LinkedIn.
Chris Mitchell is the Founder & CEO at Intelus Agency, an award winning LinkedIn marketing agency, helping executives, and sales professionals generate revenue from LinkedIn with B2B content marketing and outreach. You can connect with him on LinkedIn.
Mike Jones is an award-winning branding agency owner, author, speaker, and strategist, helping B2B companies make their brands remarkable with authentic identity and messaging. When he’s not doing all that jazz he’s building LEGO with his kids, reading a history book, or drinking a good cup of coffee…sometimes all three at the same time. You can connect with him on LinkedIn.
Lloyd is the past president of the Senior Insurance Marketing Association, a frequent contributor to industry magazines like Retirement Advisor, ThinkAdvisor and InsuranceNewsNet. You can connect with him on LinkedIn.
Dave Shaby is COO of RAIN Group and coauthor of the Amazon Bestseller “Virtual Selling” You can connect with him on LinkedIn.
Barry Coziahr, has consulted and trained more than 10,000 small business owners as well as delivered over 1,000 seminars and workshops to small businesses across the United States. Both his hands-on work and presentations demonstrate proven marketing tactics using real-world examples and case studies to help small businesses, authors and nonprofits market themselves successfully. You can connect with him on LinkedIn.
Krislyn Gundaya-Zamoranos is a client acquisition specialist who specializes in end to end process of acquiring new clients. Her decade of experience allowed her to build a Virtual Assistant Managed Agency on her own. She is the Chief Executive Officer of Rippedboxstation and Co-Founder of Graphicsmnl both based in Manila, Philippines. You can connect with her on LinkedIn.