Powerful content marketing isn’t just about content pillars, impacting your social channels or publication schedules. If you’re a content marketer, you need to know how important it is for you to have a variety of B2B marketing strategies up your sleeves. They can help you with generating awareness around your brand, drive more sales leads, expand your reach, and so much more. Syndicating your content does a little bit of all that. So, if you are syndicating your content on third-party websites, you are actually allowing them to share or publish your content on their platform as well. It’s always a smart idea to get your blog posts or content in front of different audiences, who even don’t know it exists.
As an online marketer, what you really want to learn is how to use your content effectively or how you can utilize the same content for the maximum audience reach.
In this expert round-up article I have asked 15 experts to share their valuable insights on the topic “How to Increase your Audience Engagement via Content Syndication?”
Rick Ramos is the Chief Marketing Officer at HealthJoy, a health tech venture-backed SaaS startup that’s on a mission to change the healthcare and benefits experience. Prior to HealthJoy, I’ve run marketing for a wide variety of B2B and B2C companies. This includes Adknowledge, the sixth most acquisitive unicorn, according to TechCrunch. Virtumonde/Treeloot, the first CGI scripted dynamic game and 17th largest website in the world. Avalanche who owned MatchMaker.com and Date.com, the first online dating websites on the web. You can connect with him on Twitter.
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world’s first and only website dedicated to content promotion, news, and insights, and is the VP of Marketing for inPowered.
He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and current Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for blockchain technology companies Swachhcoin, Cryptopal, and AdHive.
You can connect with him on Twitter.
Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing, and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse. You can connect with him on Twitter
Kari DePhillips is the CEO of The Content Factory, a digital marketing agency that represents several national and international brands. SERPstat named Kari as one of the Top 3 Women in SEO, and she’s also the co-founder of the Sisters in SEO Facebook group, which has grown to become the largest network of women in the industry. You can connect with her on LinkedIn.
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Jack Wills, and Mopp (bought Sept. 2014) while in London, UK. He now lives in Montreal, Canada helping eCommerce brands grow through data, CRO and PPC marketing across search & social ad platforms. You can connect with him on Twitter.
I’m a content marketer at Venngage, the leading infographic design tool. I love creating content that engages and converts, getting to know the audiences I write for, writing stories, telling jokes and wondering whether I left the oven on. You can connect with him on Twitter.
Laura is the owner of Birmingham based digital marketing agency JellyBean. She’s been in the industry for almost a decade, with a love of SEO, PPC and all things Digital PR. You can connect with her on Twitter.
Stephen Jeske is a content strategist at MarketMuse, the AI platform that lets marketing teams build high-quality content at scale. Craft content that improves organic search rankings, drives expertise in your industry and impacts revenue. You can connect with him on Twitter.
I’m content marketer specializing in B2B and SaaS niche. You can connect with him on Twitter.
Chris Ainsworth is Head of Search at Footprint Digital, the leading UK based digital marketing agency. With over 10 years of industry experience, Chris has a deep technical knowledge of SEO and search marketing.You can connect with him on Twitter.
Lesley Vos is a professional copywriter and guest contributor, currently blogging at Bid4Papers, a platform that helps students and authors with writing solutions. Specializing in data research, web text writing, and content promotion, she is in love with words, non-fiction literature, and jazz. You can connect with her on Twitter.
Marissa Pick is the founder of Marissa Pick Consulting LLC. where she provides strategic consulting focused around Digital Transformation, Content Marketing, Social Media Strategy, Personal Branding and more.
Prior to founding her own business, she was the global director of social media and digital marketing at the CFA Institute where she oversaw efforts to reach journalists, legislators, policymakers, and investment professionals who play essential roles in shaping the direction of the financial services industry.
Marissa holds a Master of Public Administration from Fairleigh Dickinson University, where she graduated with Pi Alpha Alpha Honors. She received her B.A. in American Studies from Brandeis University where she was a starter on the Brandeis University softball team.Check out the Marissa Pick website at marissapick.com. You can connect with her on Twitter.
Aaron Wall founded SEObook.com in 2013. He blogs periodically about search algorithms and online publishing. You can connect with him on Twitter.
As you can see, syndicating your content gives your marketing strategy a lot of mileage. Ultimately, content syndication is a fantastic chance to reach a new crowd and potentially convert those readers into leads. Additionally, if you syndicate other publication’s content on your site, you’re ready to serve your readers valuable and significant content without expecting them to leave your site and discover it somewhere else.