Technology has changed the way we expect , learn, act, and shop—and the B2B sector is included. However, when it involves B2B marketing, many B2B business owners i know have made an equivalent mistake—treating their sales and marketing strategies like it’s still 1999. … Today, staying competitive means taking full advantage of a good spectrum of strategies.
These sorts of techniques certainly have an area in your marketing tool belt. But the globe of B2B marketing strategies has expanded, and therefore the behavior of professional services buyers has changed.
In this article, we’ve got together 32 Top Marketing Experts from across the globe who share their views and insights on “B2B Marketing Strategies For 2020“.
Ryan Foland is a keynote speaker, author, and podcast host, who believes in simplicity of messaging and of simply being you. He’s recognized for his 3-1-3® Method and his expertise when it comes to marketing people. In his book, Ditch the Act, Ryan shares the art and value of being perfectly imperfect. You can connect with him on Twitter and Facebook .
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Previously the Editor in Chief of Shopify Plus, Aaron Orendorff is now the VP of Marketing at Common Thread Collective. His clients have included the likes of Facebook, PayPal, and Google. Aaron is also a regular contributor at Mashable, Entrepreneur, Fast Company, Lifehacker, Business Insider, Success, and more. You can connect with him on Twitter.
Mandy McEwen is Founder and CEO of Mod Girl Marketing, a digital marketing and branding agency that partners with healthcare providers and marketing agencies. Mandy was named a top 24 B2B marketer by LinkedIn, a top 8 SEO Expert by Search Engine Journal and a top 100 Influential Social Media Marketer by TechWyse. You can connect with her on Twitter and Facebook.
Brian Honigman is a marketing consultant, NYU adjunct professor, and instructor for LinkedIn Learning. He delivers online courses, in-person training, and consulting on effective marketing strategies for the United Nations, People Magazine, and others. Subscribe to his newsletter to learn how to approach marketing the right way at brianhonigman.com. You can connect with him on Twitter and Facebook.
Julia McCoy is a serial content marketer, entrepreneur, and author. She founded a multi-million dollar content agency, Express Writers, with nothing more than $75 at 19 years old. Today, Julia has been named an industry thought leader in content marketing by Forbes, is the author of two bestselling books, and creator of The Content Hacker, a resource for growth-focused content marketers. Julia’s latest book, a nonfiction narrative memoir, Woman Rising, launches in February of 2020. You can connect with her on Twitter and Facebook.
As a Social Media Business Strategist, I offer my clients the benefit of many successful years in retail operations, transportation and logistics, business development, executive recruitment, business transformation, digital transformation, change management and social media. Each piece of the puzzle, coupled with my creative skills, brings depth and stability to the development of your brand and audience acquisition strategies Twitter.
Bill Sebald is a Managing Partner at Greenlane, a digital marketing agency outside of Philadelphia. He started his career in 1996 and writes all over the web. In addition, he is a conference speaker and an adjunct professor at Thomas Jefferson University. You can connect with him on Twitter.
International SEO and Content Expert for more than 12 years
Leading SEO and content strategies from B2C to B2B, from Gaming to business niches in corporate companies: Outbrain, Plarium, 888.com, Neogames and more. International SEO speaker at BrightonSEO and more. You can connect with her on Twitter and Facebook.
Melissa is a content marketer at Groove (https://www.groovehq.com/blog/). Her background spans running customer support and experience at startups to running script changes on live TV shows. Her goal is to help businesses grow by offering practical and actionable ways to improve customer experience. You can connect with her on LinkedIn.
Elizabeth Giorgi is a media entrepreneur and Emmy-Award winner. She is currently the CEO and co-founder of soona, a same-day photo and video service that helps brands get professional, custom content for less than the price of stock. She is a passionate advocate for women and is also the creator of the Candor Clause, an open-source legal agreement to help create gender equity in venture financing for startups.
B2B writer David McGuire has spent most of this century crafting content for brands like Adobe, Danfoss, Mitsubishi, and Salesforce. He’s creative director at Radix Communications, the B2B technology writing agency, and his training sessions are fast becoming B2B Marketing’s hottest ticket. He’s also the host of the UK’s national copywriting conference, and co-presents the popular podcast “Good Copy, Bad Copy”. Hit him up on Twitter anytime.
Kate Erickson is the engine at Entrepreneurs On Fire, an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Learn more about the free training Kate & John have created for entrepreneurs who are ready to achieve financial and lifestyle freedom over at EOFire.com!. You can connect with her on Twitter and Facebook.
Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She was ranked number 5 on Search Engine Journal’s Top 50 Women in Marketing list. Avery is the resident tech expert on CTV Your Morning, highlighting the latest tech gadgets, apps, and tech news for a national audience. She writes for Chatelaine, Today’s Parent and The Globe and Mail on tech topics for modern women, families, and small businesses. Avery is the author of the book See You on the Internet: Building Your Small Business with Digital Marketing. Avery has been a Professor at both Ryerson University and Humber College. She lives in Toronto.You can connect with her on Twitter and Facebook .
Karen Talavera is the principal and founder of Synchronicity Marketing where she is an industry-leading email marketing expert, digital marketing strategist, consultant, speaker and professional educator with 20 years’ experience in data-driven marketing. Her unique depth of digital expertise paired with her finely honed direct response mindset has contributed to program strategy and performance improvements for thousands of marketers across brands in financial services, travel, entertainment, B2B, retail and software including Google, Disney Consumer Products, NASCAR, City National Bank, Foremost Insurance, Kendo Brands, Amway and many more. You can connect with her on Twitter and Facebook.
A digital industry veteran with over 15 years experience, Allen has an in-depth knowledge of best practices, standards and emerging trends & technology related to web, mobile and online marketing. He has led digital projects for big brands like Major League Baseball and Oppenheimer Funds, as well as numerous SMEs and start-ups, and is passionate about helping online businesses grow.
In 2013, Allen moved from NYC to Miami, FL and founded FUZE, a full-service Digital Agency. FUZE provides integrated digital solutions that increase visibility, engagement and revenue for clients like the Miami Heat, University of Miami and Florida International University. Offerings include Digital Strategy, UX-UI Design, Web & Mobile Development, Conversion Optimization and Digital Marketing.
Allen’s writing has been featured in publications like Entrepreneur, INC, KISSMetrics, HubSpot and Internet Marketing Magazine.
Sarah Weise is the CEO of award – winning market ing research agency Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z . For 15 years , Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser – focus on their customers and build experiences that are downright addictive. She lectures at Georgetown Unive rsity’s McDonough School of Business on marketing strategy for the next generation , and speaks at conferences and corporate events worldwide . You can connect with her on Twitter and Instagram.
Anand Sheth – Co-founder of Pulse360. After spending two decades working in the financial advisory world, now working on creating tech that will help financial advisors be more productive and serve more clients. You can connect with him on Twitter.
Digital marketing leader with over 26 years of experience that includes engaging and targeting customers with digital and social solutions. Host of the #Digital360Chat on Twitter – covers topics around digital, marketing and the customer. You can connect with him on Twitter.
Winnie Sun is a financial advisor, television talk show host of LevelUp With Winnie Sun on NASDAQ, one of the industry’s most sought after financial professionals who hosts the largest weekly business finance tweetchat averaging 150+ Million impressions per week and has over 365,000 social media followers on Twitter alone. She’s the personal finance pro on Good Day LA, a CNBC Digital Council Member, a regular contributor to Forbes, and she’s appeared on CNBC, ABC, CBS, Fox Business, Cheddar, and countless media outlets to help viewers better understand their money. Nicknamed, the Wealth Whisperer, Winnie has spoken to large audiences at Forbes, Barron’s, and Fortune 500 companies and conferences across the world. She’s been named as Investment News “20 Women To Watch”*. You can connect with her on Twitter and Facebook.
Jeff Butler is the author of two provocative books – The Authentic Workplace and The Key To The New You. Having written over 100 articles on workplace dynamics, his insights have been featured in dozens of media outlets such as Forbes and HR News. In addition, he has appeared on TEDx in both 2016 and 2017 with both talks focusing on psychology. Before Jeff founded his workplace consulting company, he spent almost a decade in Silicon Valley working as a Software Engineer which is where his initial interest in organization psychology began to develop. Since then, he has personally addressed over 100 organizations internationally on workplace dynamics issues such as Google, Amazon, LinkedIn, and Wells Fargo. He lives in Boston, MA with his family. You can connect with him on Twitter and Facebook.
Growth Marketing expert with over 10 years of experience leading Marketing Agency, Ad Network, and in-house Brand Marketing Teams. Jason is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. Jason’s accomplishments in these disciplines include surpassing industry performance benchmarks with both Fortune 500 companies and scaling startups, alike.
Over the past 4 years Jason has worked with over 300 brands, many of which in the Blockchain vertical and over 100 focused on Investor Acquisition initiatives associated with 9-figures of funding. DNA has developed unique first party investor data that has been instrumental in the success of these campaigns.
His unique knowledge of Reg A, CF, D, & S marketing have been showcased in Panel and Individual presentations at a high volume of Tech and Marketing conferences. Jason is also committed to a number of Thought Leadership content projects for 2019, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey. You can connect with him on Twitter.
15 years in Asia, career in supply chain and tech, founder of LiberT for supply chain AI in emerging Asia
Jillian is communications professional in Toronto who specializes in B2b software marketing. You can connect with her on Twitter.
Kate Bradley Chernis is the Founder & CEO of Lately, which makes social media writing more efficient and effective by using Artificial Intelligence to instantly transform blogs, videos and podcasts into dozens of amazing social posts. It then amplifies those social posts across a centralized network of employee, stakeholder or franchisee accounts, so that companies can syndicate coordinated messaging, enterprise-wide.
As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.
Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. You can connect with her on Twitter and Facebook.
Brian Mac Mahon is a serial entrepreneur and investor and has owned companies in over 35 countries. He is also the owner of Expert DOJO, who are the largest International startup accelerator in Southern California. At Expert DOJO early stage startups receive $100,000 investment, success coaching, advice, and specialist help in all areas of their business growth. Their patented 12 step accelerator is unlike any other program available and gives direct access to specialists in branding, design, business planning, product fit, strategic planning, web development, growth hacking and so much more. In 2018 & 2019 Expert DOJO brought 400 companies through their startup programs and made 42 investments. They are planning to bring 2,000 companies through their program this year and make 25 more investments. All you want to know about Brian is contained in his TEDx talk – https://youtu.be/Y6f7lFy0oW0. You can connect with him on Twitter and Facebook.