In this post-pandemic era, marketers must develop their ABM approaches to mix strategies and channels in new and creative ways to succeed. When it comes to advanced account-centric techniques, it’s important to remember that growth comes only once the fundamentals have been mastered.
In the year 2021 and beyond, Account-Based Marketing (ABM) will become increasingly serious. Marketers will need to learn how to use intent-based and AI-driven platforms, as well as how to combine marketing automation and inbound marketing to establish a highly conscientious sales funnel through their ABM efforts.
Account-based marketing success stats
In this article, we’ve got together 10 Top Marketing Experts from across the globe who share their views and insights on “How to leverage ABM with the help of social media”.
Jon Miller is the Chief Marketing and Product Officer of Demandbase. In his role, Miller is responsible for driving Demandbase’s account-based go-to-market and delivering on its mission of transforming how B2B companies market and sell. You can connect with him on LinkedIn.
Salvatore Tringali is a marketing and operations specialist who is passionate about helping businesses grow by strategizing and executing compelling marketing campaigns. He is a certified Project Manager, Six Sigma Black Belt Professional, Organizational Change Specialist, as well as with Google Ads. You can connect with him on LinkedIn.
Laura Rubinstein, Founder of Social Buzz Club, a gamified influencer marketing platform, is an award-winning digital media and marketing strategist. She has optimized marketing plans for over 1,000 small businesses through her boutique marketing firm Transform Today. Laura is the author of the #1 bestselling book, Social Media Myths BUSTED: The Small Business Guide To Online Revenue, and expert blog at TransformToday.com. You can connect with her on Twitter and LinkedIn.
An enthusiastic person with a love for technology, the outdoors, skiing, and hockey. Originally from St. Catharines, Canada now located in London, Canada. I have combined my love for marketing and technology by becoming the Marketing Manager at Visitor Queue and love every minute of it! You can connect with him on LinkedIn.
Mark Hunter, “The Sales Hunter” is the author of multiple best-selling books including, High-Profit Prospecting and A Mind for Sales. You can connect with him on LinkedIn.
Kristina Jaramillo (President of Personal ABM) has a reputation for building account-based social programs that drive sales cycles and revenue. In fact. she’s featured in LinkedIn’s own “Sophisticated Marketer’s Guide to LinkedIn” and her articles can be found on Forbes.com, MarketingProfs, Salesforce.com, CMO Council and she’s a key instructor for MarketingProfs ABM courses.
You can learn more about Kristina and her personal, social account-based approach to sales and marketing at personalabm.com. You can connect with her on LinkedIn.
Courtney Kehl is a seasoned marketing leader whose career has been built on helping high-growth businesses serve their customers better through leading-edge marketing strategies that utilize the latest technologies. She is President and Owner of Expert Marketing Advisors (eMa), a strategic, growth marketing agency based in the San Francisco Bay Area that offers complete marketing solutions to their clients specializing in B2B technology. You can connect with her on Twitter and LinkedIn.