Brandgen Assessment Tool for Effective Revenue Growth

By providing your company name and role, we can personalize our recommendations based on your company’s market position today relative to your industry. We can also tailor the recommendations based on your position in the organization to make them as actionable as possible.

What’s your brand?*

What’s your role?*

By providing your company name and role, we can personalize our recommendations based on your company’s market position today relative to your industry. We can also tailor the recommendations based on your position in the organization to make them as actionable as possible.

Brand & Market Positioning

How well-defined is your brand’s category position? We own a clear, differentiated market position. We have a loose category narrative but lack strong brand recognition. We’re indistinguishable from competitors in messaging and positioning.

How much of your target audience recognizes your brand (Share of Voice)? High SOV—we consistently outspend competitors on brand. Moderate SOV—we invest in brand, but only in targeted pockets. Low SOV—we focus almost entirely on short-term lead-gen.

By providing your company name and role, we can personalize our recommendations based on your company’s market position today relative to your industry. We can also tailor the recommendations based on your position in the organization to make them as actionable as possible.

Demand Generation & Activation

How integrated are your brand and demand-gen efforts? Completely aligned—brand and demand work as one unified GTM motion. Somewhat aligned—we run separate brand and demand campaigns. Disjointed—we focus mainly on bottom-funnel lead generation.

How are you capturing demand from high-intent buyers? Real-time intent-based targeting (ABM, AI-driven buying signals). Basic lead-gen efforts (ads, content downloads, SDR outreach). Little to no demand capture—we rely on outbound sales to drive growth.

Revenue Growth & Sales Readiness

How aligned is marketing with sales in pipeline acceleration? Full-funnel sales & marketing alignment with shared KPIs. Partial alignment—handoffs exist but aren’t optimized. Siloed teams—marketing focuses on MQLs, sales operates separately.

Do you have a structured system to optimize conversion rates and deal velocity? Yes—we use AI-driven scoring, retargeting, and nurture tracks. Somewhat—we run basic nurture sequences but lack dynamic optimization. No—we rely on one-size-fits-all outreach.

Scalability & Future Growth

How confident are you in your ability to scale demand efficiently? Very confident—our strategy is built for scale and long-term impact. Moderately confident—we have gaps but are working on them. Not confident—our current approach won’t sustain long-term growth.

How much of your marketing budget is invested in long-term brand-building? 50%+ (balanced approach: brand + demand). 25-49% (some brand focus, but demand-heavy). < 25% (heavily focused on short-term lead generation).

Your Readiness Score

You’re almost there. With just one click, you’ll generate a personalized prompt inside the Advanced Marketing Strategy GPT — trained on Unbound’s full-funnel frameworks, demand gen playbooks, and GTM best practices. Click below to launch your strategy session in ChatGPT — your answers are already preloaded.

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BrandGen Accelerator Readiness Assessment

BrandGen Accelerator Readiness Assessment

Brand & Market Positioning

Demand Generation & Activation

Revenue Growth & Sales Readiness

Scalability & Future Growth