Campaign Analytics

UnboundB2B Services

We tell you an insight on audience breakdown on your campaign. We exactly tell you who liked what, what industry reacted better to your content. Which audience profile liked your content, what employee size companies to target. These highlights help you to look at your campaign performance graphically and take the instant decision on your next campaign.

Content Rating

Content Ratings

With an audience size of 40 Million contacts – we can tell you the quality of your content. Our in-depth analytics provide feedback on your whitepaper and they are rated on a scale of 1 to 5 for you to use these assets effectively in your drip campaigns.

Enable your marketing assets by rating them and using them more effectively.

Conversion Metrics

We share the conversions on your campaigns on demand based on the interest shown by the audience. These metrics are critical as it tells you the backend conversions that is driving your result. These metrics are useful in understanding behind the scenes effort that is making your lead generation campaigns.

Conversion Metrics
Audience breakdown vs IT roles

Audience Affinity

We have seen prospects showing more interest in specific topics as compared to others. It gets essential when your offering is very niche or specific. We maintain audience affinity and are aware of the prospects that have shown interest in particular topics. These audiences get categorized into broad-based affinity topics such as:

  • Storage
  • Bigdata
  • Mobility
  • Security
  • Network
  • Dev-ops
  • Data center
  • Servers
  • Cloud
  • Artificial Intelligence
  • IOT

Leverage our audience based on these affinity pools and run highly targeted campaigns.

Lead Generation

Lead Generation

  • 20,000 leads per month
  • MQL, CBL & SQL lead Generation
  • Unbound quality assurance
  • Suppression management
Lead Generation

Suppression Management

  • Custom suppression by advertiser
  • Custom suppression by agency
  • 3 months unique leads
  • Flexible suppression policy
Audience Reach

Audience Reach

  • 60 Million B2B contacts
  • Install based coverage
  • Target various departments
  • Targeted by role & technology
Install Base Targeting

Install Base Targeting

  • 15000 products tracked
  • Leads with install base data
  • Competitive campaign design
  • Growing partner network