Digital Security Company

Digital Security Company

ClientDigital Security Company
Who we are engaged withDirector of Demand Generation
Data DiscoveryList Building, ABM Campaigns, Install Base Targeting, Market Intelligence Gathering

Challenges / Requirements:
A company which develops new application software needed Market Intelligence gathering which would help them design more effective marketing campaigns. Market Intelligence plays a crucial role in keeping the company on top of its game by gathering information about the market, buyers, and competition, allowing the business to find suitable positioning strategies to sell its products and services effectively and to gain market penetration/grow market share.

Our Approaches & Deliverables:

  • Unbound studied the market and competitor profiles developing multiple “buyer persona models”.
  • Then we utilized our Data Appending, Data Discovery, and List building expertise to explore the unstructured data and collate lists of prospective buyers with similar demographic and/or psychographic profiles which would allow the client’s in-house sales and marketing team to design Lead Generation campaigns with specific triggers to elicit desirable levels of engagement from these specific audience groups.

Results :

  • The client used the specific lists generated through Unbound’s Data Discovery Solution to run highly targeted sales & marketing campaigns which led to a healthier pipeline with HQLs that would eventually lead to higher conversions and revenue.
  • The conversions improved by 4x%.

Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads

Audience Reach

Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 60 million professionals and make your own custom list

Install base Targeting

By studying the database of users who use one or more of your competitor’s products, and by analyzing the install base data of competitors, partners, and complementary products/services you can unveil new insights into buyer profiles and preferences.

Target List Building

Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant

Email Marketing Campaigns

UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 60 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.

Let’s discuss more about your marketing needs!

Call +1 408-763-5612

About Author

Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.