Challenges / Requirements:
An Email Security Company needed a large volume of MQL’s that would help them grow their organization exponentially. A Marketing-Qualified Lead (MQL) is prospect whose engagement levels indicate that he is probably interested in learning about the product/service and if nurtured effectively will eventually make a purchase.
Our Approaches & Deliverables:
- Unbound studied the market and competitor profiles developing multiple “buyer personas”.
- Based on the above we leveraged our database through analytics and additionally developed targeted list.
- We worked with the client to develop a framework for acceptable quality of MQLs and the targeting methodology.
- Then with the help of multi-channel lead generation campaigns we delivered the targeted volume and quality of MQLs to rapidly fill the client’s pipeline.
- We worked with the client’ in-house team to gather feedback and conversion data to further refine and improve the lead generation campaigns.
- This Unbound planned, executed and stabilized a lead generation process for the client.
Results :
Using Marketing-Qualified Leads (MQLs) provided by Unbound Marketing, the client is filling the sales pipeline with high potential leads and nurturing them using a sales automation tool. This is driving best in class conversions and engagement for the client.
