Email Security Company


Email Security Company

ClientUnited State based Company offering Email Security
Who we are engaged withDirector of Marketing Program
Lead GenerationMQL Leads, HQL Lead, Appointment Setting

Challenges / Requirements:
An Email Security Company needed a large volume of MQL’s that would help them grow their organization exponentially. A Marketing-Qualified Lead (MQL) is prospect whose engagement levels indicate that he is probably interested in learning about the product/service and if nurtured effectively will eventually make a purchase.

Our Approaches & Deliverables:

  • Unbound studied the market and competitor profiles developing multiple “buyer personas”.
  • Based on the above we leveraged our database through analytics and additionally developed targeted list.
  • We worked with the client to develop a framework for acceptable quality of MQLs and the targeting methodology.
  • Then with the help of multi-channel lead generation campaigns we delivered the targeted volume and quality of MQLs to rapidly fill the client’s pipeline.
  • We worked with the client’ in-house team to gather feedback and conversion data to further refine and improve the lead generation campaigns.
  • This Unbound planned, executed and stabilized a lead generation process for the client.


Results : 
Using Marketing-Qualified Leads (MQLs) provided by Unbound Marketing, the client is filling the sales pipeline with high potential leads and nurturing them using a sales automation tool. This is driving best in class conversions and engagement for the client.

Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads

Audience Reach

Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 60 million professionals and make your own custom list

Install base Targeting

By studying the database of users who use one or more of your competitor’s products, and by analyzing the install base data of competitors, partners, and complementary products/services you can unveil new insights into buyer profiles and preferences.

Target List Building

Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant

Email Marketing Campaigns

UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 60 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.

Let’s discuss more about your marketing needs!

Call +1 408-763-5612

About Author

Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.