The Client

The Client is a Network Security Product Company that offers endpoint security solutions. They are the leader in delivering unparalleled protection and visibility to every network segment, device, and appliance.

781

HQLs Generated

110%

Increase in HQLs

185%

Increase in Conversion Rate

Campaign Specifications

Campaign Type: HQL
Methodology: Email & Tele Calling
Target Audience: Information Security Manager, Director (IT Security), VP (IT Security), CISO
Target Location: UK
Target Industry: All Industry
Target Size: 100-1000

Challenges

The Network Security Company had a requirement for HQLs which would generate sales revenue within a short timeframe. A HQL is the highest quality and highest converting pay-for-performance lead using this client can boost the effectiveness of his/her sales team and close more business quickly.

Our Approaches & Deliverables

Using years of Lead Generation expertise the Unbound worked with the client’s sales team to quickly set up the quality criteria and targeting framework for HQLs.
Unbound then set up campaigns and processes/systems for generating, vetting, and classifying leads as HQLs.

Results

Unbound generated 781 HQLs to pass on to the Client’s sales team growing their pipeline revenue potential by 150% within a span of 11 months.
There was 185% increase in conversion rate on sales efforts.

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