Network Security Product Company

The Client

The Client is a Network Security Product Company that offers endpoint security solutions. They are the leader in delivering unparalleled protection and visibility to every network segment, device, and appliance.


HQLs Generated


Increase in HQLs


Increase in Conversion Rate

Campaign Specifications

  • Campaign Type: HQL
  • Methodology: Email & Tele Calling
  • Target Audience: Information Security Manager, Director (IT Security), VP (IT Security), CISO
  • Target Location: UK
  •  Target Industry: All Industry
  • Target Size: 100-1000


The Network Security Company had a requirement for HQLs which would generate sales revenue within a short timeframe. A HQL is the highest quality and highest converting pay-for-performance lead using this client can boost the effectiveness of his/her sales team and close more business quickly.

Our Approaches & Deliverables

  • Using years of Lead Generation expertise the Unbound worked with the client’s sales team to quickly set up the quality criteria and targeting framework for HQLs.
  • Unbound then set up campaigns and processes/systems for generating, vetting, and classifying leads as HQLs.


  • Unbound generated 781 HQLs to pass on to the Client’s sales team growing their pipeline revenue potential by 150% within a span of 11 months.
  • There was 185% increase in conversion rate on sales efforts.
About Author

Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.