The client discussed their position with UnboundB2B’s team. UnboundB2B recommended UnboundB2B ABM Programme which is designed to create a personalised path for the target audience.

In close alignment with the client’s sales team, UnboundB2B created an ideal customer profile and focussed setting up an account for every prospect, creating a personalised experience for each account and developed targeted sales and marketing messages for every account.

Using UnboundB2B’s predictive analytics tool, UnboundB2B was able to analyse each account and predicted each account’s stage of buying journey.

UnboundB2B created unintrusive touchpoints for each account. UnboundB2B ensured that each account receives highly personalised emails that match with the ABM strategy. Based on the buyer’s journey, the right call to action was sent to each account in emails.

UnboundB2B’s AI-Powered automation tool tracked each account’s activity in emails and determined account’s interest and narrowed down those who we were in the consideration phase of buying journey. An automated email was sent to these accounts to have a quick call with UnboundB2B’s experienced and certified SDR.

The SDRs called those prospects who accepted the invitation and understood the client’s needs and problems and confirm for the future collaboration.

• UnboundB2B generated 812 HQLs in 3 months, resulting in a 116% increase in HQLs.
• With the highly convertible leads, the client’s conversion rate increased by 185%.