Salesforce Consulting Company

Challenges / Requirements:
The client wanted a Lead Generation Services vendor to handle generation of “Appointments”. An Appointment is a prospective customer that has been researched and vetted and is deemed sales ready. These leads are handed directly to the sale team for solution/product pitching.

Our Approaches & Deliverables:

• Study the client’s strengths, the market structure, and competition and buyer profiles.
• Create a lead generation strategy and execution plan, assess the project requirements, and create a resource allocation plan and proposal.
• Create multi-channel campaign plans with clear deliverables like Create a database of highly relevant prospect, cleanse, append, and structure the database as per targeting strategy.
• Execute the campaigns, to generate MQLs, tweak campaigns to generate high quality MQLs.
• Verify and filter the leads for sales readiness as per pre-determined CBL criteria.
• Handover generated CBL’s to the in-house Sales Team or set up appointments, if required, as per the agreed targets.
• Gather feedback from client’s in-house sales team and incorporate that into the campaign targeting strategy to improve conversion rates week-on-week.

Results :

• Set up and stabilized the Lead Generation strategy & engine.
• Unbound Marketing delivered more than 100 appointments.
• These appointments have helped clients to win business and scale up their sales effort.