Software Company

The Client

The client is a US-based software solutions provider company that provides CRM solutions to business and enterprise customers. The Client also offers a solutions for customer service and support as well as for marketing and sales team collaboration.




Increase in Conversion Rate



Campaign Specifications

  • Campaign Type: Appointment Setting
  • Methodology: Email & Tele Calling
  • Target Audience: VP Marketing, CMO
  • Target Location: US
  •  Target Industry: All Industry except Government
  • Target Size: 500-5000


The client wanted a reliable Lead Generation Services provider to create a SQLs engine (sales qualified leads) to improve the efficiency and ROI of the Sales Team. A SQL (Sales Qualified Lead) is a prospective customer that has been vetted as per certain pre-determined criteria and is deemed to be Sales Ready, with a clear intent to purchase in the near future.

Our Approaches & Deliverables

  • Unbound Created a lead generation strategy and execution plan, assessed the project requirements, and created a resource allocation plan and proposal.
  • We worked with the client to develop a framework of marketing campaigns and targeting methodologies.
  • We ran multi-channel Install Base Campaigns for faster and more accurate lead generation.


Unbound Marketing was able to generate relevant appointments and discussions leading to a 200% ROI (Return on Investment) and 653% increase in conversion rate on sales effort for the Software Company.

Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads

Audience Reach

Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 60 million professionals and make your own custom list

Install base Targeting

By studying the database of users who use one or more of your competitor’s products, and by analyzing the install base data of competitors, partners, and complementary products/services you can unveil new insights into buyer profiles and preferences.

Target List Building

Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant

Email Marketing Campaigns

UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 60 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.

Let’s discuss more about your marketing needs!

Call +1 408-763-5612

About Author

Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.