Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction New cases of the novel Coronavirus are being reported every single day. The virus spread from its Wuhan epicenter to the rest of the world. The COVID-19 virus is now present in 175 countries and has exacted a death toll of over 24,000. The disease has infected over half a million people worldwide, and...Read More
What’s the Problem? One of the critical roles of any B2B marketer is to generate leads. Unfortunately, for some businesses, the job description of the B2B marketer doesn’t go further to define exactly what lead generation should look like. In most cases, the business leaders only go as far as saying, ‘just get us leads,...Read More
What Is Demand Generation? Demand generation is a catch-all phrase for sales and marketing initiatives that mostly rely on inbound techniques to drive interest and awareness for a company’s products or services. It’s activities often cover the full range of the customer journey from prospecting to brand advocacy. All organizations should pay attention to their...Read More
Introduction of Demand Gen Funnel Account-based marketing (ABM) is no longer a new concept to B2B companies. It’s effectiveness as a marketing strategy has seen it gain traction among businesses in recent times, and managed cloud software companies have not been left behind. Generally, businesses that embrace the ABM approach treat their customers or prospects...Read More