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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction Content syndication has become a key strategy for driving business growth in the digital age. B2B companies use this to achieve different goals, including reaching a wider audience. Content syndication involves distributing marketing content by republishing it on different sites. As a matter of fact, the cardinal rule in content marketing is the 80/20...
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The Ultimate Guide to Account-Based Marketing (ABM)
Introduction As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads, and increase sales. While most businesses focus on increasing their brand’s reach and engaging as many prospects as possible, that’s not the only way to attract sales opportunities. Instead of engaging wider audiences,...
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How Content Syndication Programs Help You Reach a Wider Audience
Do you want your content to reach thousands of people? Of course, you do. Well, there’s a way to do it and reach a wider audience. It’s called content syndication, which refers to the process of republishing your content on third-party sites. Syndicating content on authoritative sites can help you reach thousands of readers and...
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Reasons Why Your ABM Conversion Rates Are Low and How to Fix It
Introduction According to a survey in 2020, over 90% of B2B marketers had an active Account-Based Marketing (ABM) program in the early, middle, or late stage. Image via Terminus Those are compelling numbers. It is evident that ABM has a lot of potential to help you get more leads and conversions. However, working on the...
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Introduction Either you are a startup or a big brand, there’s no chance that you aren’t on social media in any course of action. But, are you making the most out of social media for your brand? If not, keep reading! According to Statista, more than 3.5 billion people are using social media worldwide, and it’s...
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