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Marketing
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
10 Ways to Add Value to Your Customer's Buying Experience
Introduction In a highly competitive business environment, customer experience is increasingly becoming a key differentiator. Customers are no longer basing their loyalty to brands on products or prices. Rather, they are choosing to stay loyal for the positive experiences they receive from them. As a matter of fact, 81% of businesses that offer customers positive...
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25 lead generation best practices for 2020
Introduction The customer buying-process has changed a lot. Thanks to smart phones and widespread internet usage, customer decisions aren’t limited by the adverts you put out on the Tv, billboards and magazines. According to research, 81% of a prospective customer’s time is spent on online research. This means that by the time a customer contacts...
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COVID-19 How the Pandemic Is Continuously Impacting Content Consumption for B2B (1)
Introduction The effects of the COVID-19 pandemic continue to ravage global economies, and B2B businesses are doing all they can to stay afloat. Most companies have had to extend their furloughs and shut down their brick and mortar stores. A recession is looming on the horizon, and a new ‘normal’ is refashioning B2B content consumption....
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ABM programme
Introduction In recent years, ABM has gained traction among B2B marketers. A survey by Sirius Decisions shows that over 90% of B2B marketers consider it an important part of their company’s marketing strategy. For B2B companies that embrace the ABM approach, intent data is the most critical tool they have at their disposal. This is...
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Build Lead generation
Introduction Lead generation provides value towards your customer relationships and sales cycle. In fact, 50% of B2B marketers devote their content marketing efforts to lead generation content. Lead generation content, well… generates leads. Your leads are your future buyers. Once you have a list of prospects, you can nurture them through your funnel and make...
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