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Marketing
Product Marketing Strategy
Introduction Do you remember when it was impossible to take on tech giants like SAP, Oracle, Microsoft, IBM and others? Well, that is no longer the case. Salesforce, and later other brands with their freemium software subscription models changed all that when they started growing in a manner that was so accelerated that it seemed almost...
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The path to ABM success
Introduction Over the last few years, I’ve been keeping a close eye on account-based marketing (ABM) — waiting for the hype to become reality. And while keeping a watchful eye on things, I’ve made a couple of observations – one good…one not so good… The good news is that ABM is FINALLY producing results! We’re...
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Key Trends That Will Define B2B Market Research in 2021
Introduction Back at the dawn of time – or 2013, as it was also known – the CEO of Ipsos Loyalty Germany, Ralf Ganzenmüller, made a bold prediction in a state of the industry report. “I anticipate that by 2020, half of what the industry does today will no longer exist, and the speed of...
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Decoding the Behavior of your Top of the Funnel Leads
Introduction Generating leads is a priority for every company – whether big or small. This is because business must continually initiate customer interest in order to sell more and grow. But, in reality,  not every person who interacts with your company will be ready to make a purchase. As a matter of fact, statistics show...
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10 Best Email Marketing Platforms
Introduction Email marketing is one of the most impactful avenues for lead generation, customer engagement and after sales service. However, engaging customers manually via email can be challenging. Even with account-based marketing where you deal with a considerably small number of customers, you cannot effectively cover all customer funnel touchpoints through manual email campaigns. If...
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