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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Ultimate Guide to Generate High Quality Leads for Enterprise Software Solution
Introduction Generating high quality leads on an ongoing basis is just as important for companies offering enterprise software solutions, as it is for them to retain their portfolio of existing customers. But, as you may already now if you have experience working in companies providing mid-level and enterprise level software solutions, lead generation is easier...
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How to Nurture Prospects Who Are Not Ready to Buy Yet
Introduction Most marketing departments are like construction sites. Just like workers that spend their days heaving rock and dirt, marketers often do the utmost to generate brand, service, or product interest from prospective clients. It is therefore disheartening when leads say that they are not ready to buy. Marketing processes are very capital intensive. Consequently,...
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Sell Technology
Introduction As the world navigates the uncertain times brought about by the COVID-19 pandemic, most tech companies have their staff – including sales teams – working from home. For B2B companies that rely on in-person sales, this is a drastic change. Sales teams in such companies have to adapt to generating leads and selling remotely...
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Introduction The obvious strategy that B2B sales reps use to meet sales targets and increase revenue is converting new leads. But this approach has not been 100% effective as meeting targets remains one of the challenges for most sales people. Statistics show that 57% and 47% of sales reps  missed their sales target in 2017...
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Introduction Irrespective of the industry they are in, sales teams are always struggling to have more people purchase the products or services they sell. According to HubSpot’s 2018 State of Inbound Report, B2B sales teams are faced with a wide range of challenges as they go about their work. These include securing responses from prospects,...
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