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Sumeet Anand is a B2B Marketing Expert skilled in SEO, Social Media Marketing, and Content Marketing. He helps brands and businesses out there generate leads with his top-notch content strategies and is featured on various major media publications across the globe. You can connect with him on Twitter and LinkedIn.
Top 30 Proven Techniques To Generate B2B Sales Leads In 2021
B2B sales lead generation is the most important function that sales and marketing teams undertake. This is because in any business, the more leads you generate, the more sales revenue you’re likely to generate and grow. In a highly dynamic and competitive business environment, companies are constantly faced with the challenge of finding new ways...
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MicrosoftTeams-image
Introduction Behavioural data has become a huge asset from B2B companies. Encompassing all the information that a business gathers from the buying habits that customers exhibit, their preferences and product usage, behavioural data is critical in informing communication and marketing campaigns. In very simple terms, behavioral data entails both the online actions that your audience...
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ways to nurture MQLs
Introduction Your lead generation partner has just handed you a list of marketing qualified leads (MQLs). But although those leads may buy from you in future, they are not quite there yet. So, what do you do at this point? The answer is simple. You nurture them into lower into the funnel so that they...
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Ultimate Guide to Generate High Quality Leads for Enterprise Software Solution
Introduction Generating high quality leads on an ongoing basis is just as important for companies offering enterprise software solutions, as it is for them to retain their portfolio of existing customers. But, as you may already now if you have experience working in companies providing mid-level and enterprise level software solutions, lead generation is easier...
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How to Nurture Prospects Who Are Not Ready to Buy Yet
Introduction Most marketing departments are like construction sites. Just like workers that spend their days heaving rock and dirt, marketers often do the utmost to generate brand, service, or product interest from prospective clients. It is therefore disheartening when leads say that they are not ready to buy. Marketing processes are very capital intensive. Consequently,...
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