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Sales
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
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Introduction Behavioural data has become a huge asset from B2B companies. Encompassing all the information that a business gathers from the buying habits that customers exhibit, their preferences and product usage, behavioural data is critical in informing communication and marketing campaigns. In very simple terms, behavioral data entails both the online actions that your audience...
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ways to nurture MQLs
Introduction Your lead generation partner has just handed you a list of marketing qualified leads (MQLs). But although those leads may buy from you in future, they are not quite there yet. So, what do you do at this point? The answer is simple. You nurture them into lower into the funnel so that they...
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Ultimate Guide to Generate High Quality Leads for Enterprise Software Solution
Introduction Generating high quality leads on an ongoing basis is just as important for companies offering enterprise software solutions, as it is for them to retain their portfolio of existing customers. But, as you may already now if you have experience working in companies providing mid-level and enterprise level software solutions, lead generation is easier...
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How to Nurture Prospects Who Are Not Ready to Buy Yet
Introduction Most marketing departments are like construction sites. Just like workers that spend their days heaving rock and dirt, marketers often do the utmost to generate brand, service, or product interest from prospective clients. It is therefore disheartening when leads say that they are not ready to buy. Marketing processes are very capital intensive. Consequently,...
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Sell Technology
Introduction As the world navigates the uncertain times brought about by the COVID-19 pandemic, most tech companies have their staff – including sales teams – working from home. For B2B companies that rely on in-person sales, this is a drastic change. Sales teams in such companies have to adapt to generating leads and selling remotely...
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