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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
B2B Buying
Buying and selling a product or service is not as straight-forward as it seems. There are several emotional as well as psychological aspects that play a significant part in confirming the purchase, and that usually goes unnoticed. It’s vital that companies take stock of purchasing decisions that involve less perceived factors to deepen their understanding...
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Customer Acquisition
Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the case of investors, it is a great way to assess the business potential of an emerging company and the innovative products or services it offers. The ability to make a profit is gauged by calculating...
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Desktop
Introduction Collaboration in a team is a vital part of productivity. But for most companies, the challenge has always been getting access to a full suite of tools to expand team collaboration capabilities. This is what makes office 365 and google docs invaluable. With these web-based apps, your teams can collaborate, communicate, unify content creation...
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Artificial Intelligence
Introduction Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people. These cognitive functions include perception, problem-solving, learning, reasoning, environmental interactions, and creativity. Some of the broad categories that AI includes are: Machine Learning and its offshoots like Deep-Learning Neural Networks Physical Artificial Intelligence (including self-driving...
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Introduction The internet is, by far, the leading channel for reaching audiences today with a global penetration rate of 57%. That’s 4.38 billion people. In essence, you can reach slightly more than half the worlds population through the internet. However, not each and every one of these people is likely to be your customer. So,...
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