MQLs Generated


Increase in MQLs


Increase in Conversion Rate


The Client is a US-based global provider of integrated information technology and software services. The client had big goals – to capture more MQLs, create better alignment between marketing and sales, to increase their conversion and increase their ROI. UnboundB2B helped the client in building better brand recognition, product awareness and generated 915 quality MQLs.

Campaign Specifications

  • Campaign Type: MQL
  • Methodology: Content Syndication
  • Target Audience:  IT Manager, IT Director, VP (IT), CTO, CIO,
  • Target Location: US & Canada
  • Target Industry: All Industry Types except NGOs, Hospitals and Real estate
  • Target Size: 50-2000