In conversation with Melanie Deziel, the author of The Content Fuel Framework and Co-Founder & VP of Marketing at The Convoy with Janvi Gandhi our host to give you tips & notes on how you can improve the experimentation in 2022.

We all marketers know that experimenting is a crucial part of marketing. It’s like a piece of a puzzle in the process. Also, when a marketer experiments it differs your brand from a monotonous brand and ultimately your brand stands out in the crowd. Yet there is a common misconception that experimenting is only for email subject lines, display copy, button colors, etc, but that’s how you limit yourself.