In today’s interview, Riaz discussed his background, starting from the early days as a beginner and journey to becoming a Marketing technology influencer.
Eventually, Riaz expresses how he discovered an interest in ABM, further explaining what led to the creation of Radiate B2B and how ABM strategy will help the B2B marketing in 2020. Riaz also stated his views on “How AI is playing a critical role in Account-based Marketing.”

Furthermore, he discusses the impact of coronavirus on digital ad spending and how it has affected the life of marketers out there.