Influencer Interview With Leading Expert in Digital Marketing – Chris Makara

The marketing world we know today has a remarkable history. It began a very long time prior to a straightforward technique for sellers to separate themselves in a crowded marketplace, and the rest is history. Today, having a good product and a productive team is not sufficient. If you want to see yourself at the top, you must vanquish the virtual world. And digital marketing is an important component of every business in today’s online business world. While we speak of the importance of digital marketing, today we had an opportunity to speak with the leading digital marketing strategist – Chris Makara.

Chris has a broad digital marketing background with a focus on SEO, Social Media, Automation and Analytics. He is the founder of Bulkly, a social media automation tool for individuals and small businesses.

Moreover, In the following interview, Chris expresses his vast knowledge and experience in the field of marketing and technology.

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Hey Chris, Tell us about your Role and Journey into Marketing. What Made you Choose this Profession?

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I first got started online back in 2003 while I was in college. A friend and I wanted to create an ecommerce site where we drop shipped bowling supplies. The reason for bowling supplies is that we were both part of our college bowling team and it is a sport I had been doing since I was about 8 years old.

So we had a pretty good knowledge of the products and industry – just no idea about anything regarding a website.

I was tasked with building out the site, marketing it, etc. while my friend handled fulfillment and customer service.

Since everything was new to me (and not many resources available like there are today), I self-taught myself everything through trial and error. This included everything from design, coding, SEO, SEM, analytics and more. You can learn a bit more about me here.

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Tell us something about Bulk.ly and What inspired you to start Bulk.ly?

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Bulkly was a tool that was created out of a need I had. One of my previous roles involved scheduling social media updates. But what I found is that all the content we were sharing was evergreen and I often found myself adding the same content again and again to Buffer, manually. Day after day, week after week. 

I knew there had to be a better, more automated way to do this. 

So I started out building a tool where I could upload a spreadsheet of updates, set a few options of how often to post, what profiles to post to, and the ability to automatically recycle them so they could get posted again.

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In your vast experience, what’s the secret sauce in Digital Marketing that has always worked for you?

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I don’t know if there is a secret sauce…but I will say that documenting and tracking things do make the digital life a little bit easier. Whether it’s things you are testing, analytics of things you are doing or even managing various projects – I find that documentation helps a lot. For me, I am always working on multiple projects, initiatives, etc. and I’d probably be a lot less effective without documentation.

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What is your Philosophy for Lead Generation? How can a well-laid Marketing Plan affect Lead Generation Strategy?

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When it comes to lead generation, I like to try to think of the different phases a lead may be in and then develop a plan around it. Sure, it will have top of the funnel, mid funnel, and bottom funnel – but each of those has different needs that have to be met. And it’s different for every project/client. But I like to start with the end in mind of where I want the user to make it in the end. Then I work backwards to get them there. I found that if I started from the beginning, it was easier for me to stray away from the final destination I wanted to lead them to.

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What are the Biggest Digital Marketing Trends to prepare for in the next couple of years?

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I think we are already starting to see one of the biggest trends take flight. And that is data. Digital marketing is more than building out email campaigns and websites. It’s about everything that goes into driving business to a website and how those things work together and make an impact. The data doesn’t lie. You can see what works and what isn’t. A client can’t argue with data (if it is accurate) and can make it easier for you to get the right things done.

But data for the longest time has been so disconnected when it comes to digital. Each platform has its own data but was very difficult to combine data across platforms. While some platforms offer direct connections to others, there are better tools that help make this happen a bit easier, but it still has a way to go. And when you can connect the dots and attribution across initiatives, you’ll be able to understand what’s fad and what’s a trend.

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