A transformation of marketing is in progress as we all are spending more time on mobile phones, tablets, and laptops. The internet has become the new ‘zero moments of truth‘, or ZMOT (Google, 2012) for consumers today. Marketers need to understand where their customers are going to research their products and services, and also what are they doing on the web to help form their purchase decision.
So, this brings a new challenge for brands to connect with customers through all these devices in real-time and create campaigns that work across all the social media platforms, e-commerce and display advertising.
In this interview, we got the opportunity to speak with Jason Falls. Jason is a leading digital strategist, author, speaker and thinker in digital and social media marketing industry. Also, Jason has been noted as the top influencer in the social technology and marketing space by Forbes , Entrepreneur, Advertising Age, and others.
Moreover, In the following interview, Jason expresses his vast knowledge and experience in the field of marketing and technology.