Optimizing Demand Creation and Demand Capture For the Buying Cycle

What is the difference between demand creation and demand capture? More importantly, how does not having a strategy for both affect your bottom line?

Demand capture alone is a short-term approach to pipeline goals and could leave companies vulnerable to market fluctuations. Therefore, you also need a demand creation strategy focused on brand positioning and audience engagement. This strategy ensures your brand is at the top of buyers’ minds when it comes time for them to purchase.

But how do you strike the right balance between these two approaches? How do you ensure that your time, effort, and marketing budget allocation aren’t being misplaced?

To answer these questions and more, Ram Sahu, Co-founder and CEO of UnboundB2B, joins us for this Real Talk Real Results podcast episode. He brings over a decade of experience helping companies refine their go-to-market strategies. He shares his data-backed approach to finding the right balance between capturing and creating demand.

Watch the latest episode to learn:

1. How companies can get a 70% higher return through demand creation strategies
2. The 95/5 rule and why it matters for engaging and educating buyers at the right time
3. Key differences between demand creation and capture (and when to prioritize one over the other)
4. How to maximize ROI with a 60/40 marketing budget allocation
5. Essential marketing KPIs and metrics for measuring success
6. How to leverage brand positioning
7. Real-world insights for building and positioning your brand