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Email Security Company

Email Security Company

Email Security Company

ClientUnited State based Company offering Email Security
Who we are engaged withDirector of Marketing Program
Lead GenerationMQL Leads, HQL Lead, Appointment Setting

Challenges / Requirements:
An Email Security Company needed a large volume of MQL’s that would help them grow their organization exponentially. A Marketing-Qualified Lead (MQL) is prospect whose engagement levels indicate that he is probably interested in learning about the product/service and if nurtured effectively will eventually make a purchase.

Our Approaches & Deliverables:

  • Unbound studied the market and competitor profiles developing multiple “buyer personas”.
  • Based on the above we leveraged our database through analytics and additionally developed targeted list.
  • We worked with the client to develop a framework for acceptable quality of MQLs and the targeting methodology.
  • Then with the help of multi-channel lead generation campaigns we delivered the targeted volume and quality of MQLs to rapidly fill the client’s pipeline.
  • We worked with the client’ in-house team to gather feedback and conversion data to further refine and improve the lead generation campaigns.
  • This Unbound planned, executed and stabilized a lead generation process for the client.

 

Results : 
Using Marketing-Qualified Leads (MQLs) provided by Unbound Marketing, the client is filling the sales pipeline with high potential leads and nurturing them using a sales automation tool. This is driving best in class conversions and engagement for the client.