Challenges / Requirements:
The client wanted a Lead Generation Services vendor to handle generation of “Appointments”. An Appointment is a prospective customer that has been researched and vetted and is deemed sales ready. These leads are handed directly to the sale team for solution/product pitching.
Our Approaches & Deliverables:
- Study the client’s strengths, the market structure, and competition and buyer profiles.
- Create a lead generation strategy and execution plan, assess the project requirements, and create a resource allocation plan and proposal.
- Create multi-channel campaign plans with clear deliverables like Create a database of highly relevant prospect, cleanse, append, and structure the database as per targeting strategy.
- Execute the campaigns, to generate MQLs, tweak campaigns to generate high quality MQLs.
- Verify and filter the leads for sales readiness as per pre-determined CBL criteria.
- Handover generated CBL’s to the in-house Sales Team or set up appointments, if required, as per the agreed targets.
- Gather feedback from client’s in-house sales team and incorporate that into the campaign targeting strategy to improve conversion rates week-on-week.
- Set up and stabilized the Lead Generation strategy & engine.
- Unbound Marketing delivered more than 100 appointments.
- These appointments have helped clients to win business and scale up their sales effort.