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Salesforce Consulting Company

Salesforce Consulting Company

Salesforce Consulting Company

ClientSalesforce Consulting Company based out of the US
Who we are engaged withCMO(Chief Marketing Officer)
Lead GenerationMQL Leads, HQL Lead, Appointment Setting

Challenges / Requirements:
The client wanted a Lead Generation Services vendor to handle generation of “Appointments”. An Appointment is a prospective customer that has been researched and vetted and is deemed sales ready. These leads are handed directly to the sale team for solution/product pitching.

Our Approaches & Deliverables:

  • Study the client’s strengths, the market structure, and competition and buyer profiles.
  • Create a lead generation strategy and execution plan, assess the project requirements, and create a resource allocation plan and proposal.
  • Create multi-channel campaign plans with clear deliverables like Create a database of highly relevant prospect, cleanse, append, and structure the database as per targeting strategy.
  • Execute the campaigns, to generate MQLs, tweak campaigns to generate high quality MQLs.
  • Verify and filter the leads for sales readiness as per pre-determined CBL criteria.
  • Handover generated CBL’s to the in-house Sales Team or set up appointments, if required, as per the agreed targets.
  • Gather feedback from client’s in-house sales team and incorporate that into the campaign targeting strategy to improve conversion rates week-on-week.

Results :

  • Set up and stabilized the Lead Generation strategy & engine.
  • Unbound Marketing delivered more than 100 appointments.
  • These appointments have helped clients to win business and scale up their sales effort.