Account based marketing
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
How Will the ABM Play a Role in Bringing More Closures If Done Right
Introduction Deal closure lies squarely with the sales reps. However, it is a culmination of the efforts that boh sales and marketing teams put in the selling process. Statistics show that companies that have aligned their sales and marketing functions well perform close 67% more deals than those that don’t. It is no wonder that successful...
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The path to ABM success
Introduction Over the last few years, I’ve been keeping a close eye on account-based marketing (ABM) — waiting for the hype to become reality. And while keeping a watchful eye on things, I’ve made a couple of observations – one good…one not so good… The good news is that ABM is FINALLY producing results! We’re...
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7 steps
Introduction In the last few months, COVID-19 has affected the business world in a way no company ever anticipated. The pandemic has put conventional methods of selling and marketing to test and created a new business environment. This requires salespeople and marketers to rethink their strategies in these very uncertain times. Irrespective of this reality,...
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Introduction Marketing is one of the oldest professions in the world. It is a vast industry, continually mutating and expanding. There were advertisers back in Pompeii, Egypt, and ancient Arabian cultures because humanity has always needed to promote their goods and services to those that need it. In the last 15 years, there has a...
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