A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Introduction With each new year comes the opportunity for reinvention. What’s past is prologue, after all: now’s the time to achieve something new and take your business to the next level. You could do something simple like reshuffle your office, invest in a new logo, or pick a new slogan — or you could do...Read More
Introduction For B2B marketers looking to boost their sales and revenue, Account-Based Marketing (ABM) is one of the most popular trends out there. It is gaining traction for a good reason too. Here are some statistics that make the case for ABM: 97%of marketers who have leveraged ABM say they get a higher ROI from...Read More
Introduction Deal closure lies squarely with the sales reps. However, it is a culmination of the efforts that boh sales and marketing teams put in the selling process. Statistics show that companies that have aligned their sales and marketing functions well perform close 67% more deals than those that don’t. It is no wonder that successful...Read More
Introduction Over the last few years, I’ve been keeping a close eye on account-based marketing (ABM) — waiting for the hype to become reality. And while keeping a watchful eye on things, I’ve made a couple of observations – one good…one not so good… The good news is that ABM is FINALLY producing results! We’re...Read More