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Account based marketing
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
How ABM Can Fill Your Sales Pipeline Like Never Before
Introduction For B2B marketers looking to boost their sales and revenue, Account-Based Marketing (ABM) is one of the most popular trends out there. It is gaining traction for a good reason too. Here are some statistics that make the case for ABM: 97%of marketers who have leveraged ABM say they get a higher ROI from...
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How Will the ABM Play a Role in Bringing More Closures If Done Right
Introduction Deal closure lies squarely with the sales reps. However, it is a culmination of the efforts that boh sales and marketing teams put in the selling process. Statistics show that companies that have aligned their sales and marketing functions well perform close 67% more deals than those that don’t. It is no wonder that successful...
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The path to ABM success
Introduction Over the last few years, I’ve been keeping a close eye on account-based marketing (ABM) — waiting for the hype to become reality. And while keeping a watchful eye on things, I’ve made a couple of observations – one good…one not so good… The good news is that ABM is FINALLY producing results! We’re...
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7 steps
Introduction In the last few months, COVID-19 has affected the business world in a way no company ever anticipated. The pandemic has put conventional methods of selling and marketing to test and created a new business environment. This requires salespeople and marketers to rethink their strategies in these very uncertain times. Irrespective of this reality,...
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