Account based marketing
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
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Introduction In the last few months, COVID-19 has affected the business world in a way no company ever anticipated. The pandemic has put conventional methods of selling and marketing to test and created a new business environment. This requires salespeople and marketers to rethink their strategies in these very uncertain times. Irrespective of this reality,...
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Introduction Marketing is one of the oldest professions in the world. It is a vast industry, continually mutating and expanding. There were advertisers back in Pompeii, Egypt, and ancient Arabian cultures because humanity has always needed to promote their goods and services to those that need it. In the last 15 years, there has a...
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Introduction The year 2014 was supposed to be a fantastic year for Apple. The sun was shining, the birds chirping and the king of tech aesthetics was ready to launch some goodies at the Flint Center. Tim Cook did not disappoint. He unveiled the iPhone 6 and the Apple Watch and the former went on...
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Intent data and ABM
Introduction They say that a successful car salesperson can sell just about anything under the sun. Selling cars is so challenging that, according to a Gallup poll, it is one of the least ethical white-collar jobs in the US. The pollsters lumped car sales executives alongside lawyers, ad professionals, and bankers and slightly below congressional...
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Introduction Account-based marketing is not the most common phenomenon, but marketers in the know value it nonetheless for its fast results. If you are looking for a new marketing strategy to include in your campaign, look no further than ABM. Here are the seven ways to achieve results with account-based marketing. #1 Find Out What...
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