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Account based marketing
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction With each new year comes the opportunity for reinvention. What’s past is prologue, after all: now’s the time to achieve something new and take your business to the next level. You could do something simple like reshuffle your office, invest in a new logo, or pick a new slogan — or you could do...
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Introduction “Intent data” are two words that hold the potential to revolutionize your sales and marketing workflow. Yet even though intent data has been a known concept for several years, b2b sales and marketers still seem unable to take advantage of it. B2b customers conduct their research online before buying and just like b2c customers,...
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Account based marketing has been classified as a “market of one”. This is because it focusses communication and attention on a specific customer, as opposed to broad-based marketing which deals with marketing to masses. In other words, account-based marketing is a highly-personalized marketing strategy that begins with identifying individual accounts to market to. Figure 1:...
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AI for ABM
Introduction With everything you know about Artificial intelligence now, the image of sentient machines taking over the world and ruling humanity is probably not what comes to mind whenever the subject of AI comes up. You also probably know that its applications are quite simple, and in the things around us such as: entertainment (Netflix),...
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Introduction Sales and Purchase are traditional market-related concepts that often occur in tandem. However other market-related concepts like production and consumption that are also twined aren’t seen together often. This is due to a lag in one of the factors that determine the logistics value of a product up to the extent that it unavoidably...
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What is Account-Based Marketing? ABM (Account-Based Marketing) is a B2B marketing strategy that focuses on finding companies (accounts) that match ideal client profiles and then targeting the key decision makers in those companies with content and personalized messages through advertising and marketing campaigns. Account-Based Marketing avoids the use of ‘spray and pray’ tactics that target...
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ABM
Introduction Is there a single B2B marketing strategy that suits all businesses regardless of size, industry, business objectives and so on? Probably not. However, a lot of companies can benefit from using different marketing strategies that complement each other in different ways. Below is a closer look at Account-Based Marketing and Outbound, including some insight...
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