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B2B Appointment Setting

B2B Appointment Setting

B2B Lead Gen
Introduction In a previous article, we talked about SQL and MQL. In this article, we introduce yet another term: HQL, that is, high quality leads. To kick us off, let’s explore what makes a lead be termed as high quality. Looked at in another way, the opposite of high quality is low quality. Though you...
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The b2b sales structure is complex. To sustain it, sales people have to not only focus on growing sales and maintaining customer relationships, but they also have to juggle administrative tasks, in addition to responsibilities in the wider team. Such a packed calendar can leave very little time in for any real revenue creation. To...
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Many of us have run appointment setting campaign and have been disappointed. We have argued its place & effectiveness in the current digital marketing world. Many times marketers have faced flak from the sales team on the quality of appointment
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