A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Introduction A pipeline full of qualified leads is like a dream come true for a sales manager. But, you know quite well that although this is achievable, it’s easier said than done. It’s even harder when salespeople have to handle all lead generation activities by themselves, from prospecting, all the way to closing. But, what...Read More
Introduction The b2b sales structure is complex. To sustain it, sales people have to not only focus on growing sales and maintaining customer relationships, but they also have to juggle administrative tasks, in addition to responsibilities in the wider team. Such a packed calendar can leave very little time in for any real revenue creation....Read More
Introduction Many of us have run appointment setting campaign and have been disappointed. We have argued its place & effectiveness in the current digital marketing world. Many times marketers have faced flak from the sales team on the quality of appointmentRead More