Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction Thanks to the internet and social media, buyers can now conduct their own research before buying. While this is a good thing, for an inside sales team, following potential leads through their online journey can be an overwhelming process. This can lead to endless tasks trying to capture leads that may or may not...Read More
Introduction of Lead Generation Strategies Leads are users blipping your radar who are continually allowing you the opportunity to provide the kind of value-added services that solve their problems. When you’re offering that kind of service, you’ll be converting potential customers to strong leads that drive the business growth engine. A regular stream of leads...Read More
Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to the HubSpot State of Inbound report for 2018, the top challenges for 61% of marketers are generating traffic and leads. It, therefore, isn’t a surprise that when it comes to lead generation, most marketers simply...Read More
Introduction The Current State of Things According to the Salesforce 2nd State of the Connected Customer Report (2018), 72% of business buyers expect vendors to personalize engagement to their needs. The same report also found that 79% of customers were willing to share their personal information in exchange for contextualized information that allowed the vendor...Read More
Introduction The long-term success of your business is dependent on a full lead pipeline. Lead generation is however not a simple task. As a marketer, you can vouch for how challenging the process can be. As a salesperson, you can attest to how frustrating it gets to receive a list of leads from your marketing...Read More