Maria has been writing articles for 5 years. She specialises in business and marketing. On her free time she loves to read and write about her travel experiences. You can find her doing this by the beach.
Introduction Leads are users blipping your radar who are continually allowing you the opportunity to provide the kind of value-added services that solve their problems. When you’re offering that kind of service, you’ll be converting potential customers to strong leads that drive the business growth engine. A regular stream of leads strengthens the spine of...Read More
Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to the HubSpot State of Inbound report for 2018, the top challenges for 61% of marketers are generating traffic and leads. It, therefore, isn’t a surprise that when it comes to lead generation, most marketers simply...Read More
Introduction The Current State of Things According to the Salesforce 2nd State of the Connected Customer Report (2018), 72% of business buyers expect vendors to personalize engagement to their needs. The same report also found that 79% of customers were willing to share their personal information in exchange for contextualized information that allowed the vendor...Read More
Introduction The long-term success of your business is dependent on a full lead pipeline. Lead generation is however not a simple task. As a marketer, you can vouch for how challenging the process can be. As a salesperson, you can attest to how frustrating it gets to receive a list of leads from your marketing...Read More
Introduction In a previous article, we talked about SQL and MQL. In this article, we introduce yet another term: HQL, that is, high quality leads. To kick us off, let’s explore what makes a lead be termed as high quality. Looked at in another way, the opposite of high quality is low quality. Though you...Read More
Introduction Sales qualified leads generation is never a straight-forward process. Sales transactions in the B2B world can take long, and even when prospects are interested in your company’s products, only a small portion of them are usually ready to make a commitment. Jeremy Miller talks about this in detail in his book “Sticky branding”. He...Read More
Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of business. In fact, 61% of B2B marketers lack resources (funding, time and staffing) to succeed in their b2b lead generation efforts. These resource pressures often lead to questions about whether specific functions need to be...Read More