Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
Introduction For a software business to continue on living, lead generation and creativity are a must. Why is that? Because B2B lead generation helps you gain more customers and helps you grow your software business. And creativity is the backbone of your software. But coming up with a whole bunch of lead generation ideas can...Read More
Introduction Lead generation is an imperative role for any B2B marketer that is worth their salt, and yet, according to the HubSpot State of Inbound report for 2018, the top challenges for 61% of marketers are generating traffic and leads. It, therefore, isn’t a surprise that when it comes to lead generation, most marketers simply...Read More
Introduction The Current State of Things According to the Salesforce 2nd State of the Connected Customer Report (2018), 72% of business buyers expect vendors to personalize engagement to their needs. The same report also found that 79% of customers were willing to share their personal information in exchange for contextualized information that allowed the vendor...Read More
Introduction The long-term success of your business is dependent on a full lead pipeline. Lead generation is however not a simple task. As a marketer, you can vouch for how challenging the process can be. As a salesperson, you can attest to how frustrating it gets to receive a list of leads from your marketing...Read More
Introduction The b2b sales structure is complex. To sustain it, sales people have to not only focus on growing sales and maintaining customer relationships, but they also have to juggle administrative tasks, in addition to responsibilities in the wider team. Such a packed calendar can leave very little time in for any real revenue creation....Read More
Introduction Sales qualified leads generation is never a straight-forward process. Sales transactions in the B2B world can take long, and even when prospects are interested in your company’s products, only a small portion of them are usually ready to make a commitment. Jeremy Miller talks about this in detail in his book “Sticky branding”. He...Read More
Introduction B2B marketers face immense pressure to deliver and leverage results due to the expanding scale, scope, and speed of business. In fact, 61% of B2B marketers lack resources (funding, time and staffing) to succeed in their b2b lead generation efforts. These resource pressures often lead to questions about whether specific functions need to be...Read More