A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Introduction Every year, companies lose $1 trillion in costs due to misalignment between sales teams and marketing teams. The flip side of this is that B2B companies that succeed in aligning their sales and marketing teams increase their revenue by up to 208% each year. In addition to revenue growth, such companies enjoy higher staff...Read More
Introduction As the world navigates the uncertain times brought about by the COVID-19 pandemic, most tech companies have their staff – including sales teams – working from home. For B2B companies that rely on in-person sales, this is a drastic change. Sales teams in such companies have to adapt to generating leads and selling remotely...Read More
Introduction Working from home is not entirely new – it is an approach that has been growing gradually in recent years. In 2017, 5.2% of US workers worked from home. A year later, the Bureau of Labor Statistics in the US reported that 23.7% of the working population worked at home for some hours. With...Read More
Introduction There are more than 1.3 billion active users of Facebook Messenger worldwide. That’s about 18% of the World’s population. This widespread adoption is why so many businesses now view Facebook messenger as a crucial channel for communicating with their customers and potential clients. It’s a huge reason there have been so many social media...Read More
B2B companies are those that sell their products or services to other companies, instead of selling it to the customers. At present, the Software-as-a-Service industry is surging ahead at a rapid scale, thereby influencing a massive growth in the B2B market. The Marketers of SaaS have a Stiff Assignment Marketing is difficult, but what about...Read More