A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.
Introduction B2B marketers are always for marketing qualified leads (MQLs) to nurture. In simple terms, MQLs are prospects that, based on lead intelligence and analytics undertaken by marketers are likely to convert and become customers. The criteria for identifying quality leads varies from one company to another. For B2B companies, MQLs are valuable because their...Read More
What is Multichannel Marketing? There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers. The idea is to provide consumers with as much choice as possible for...Read More
Introduction to Marketing Automation According to the Salesforce State of Marketing report for 2018, 44% of marketing leaders use a marketing automation platform and another 42% plan to use one within the next two years. As such, you are in good company to get onboard with marketing automation. The main reason for getting onboard with...Read More