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MQL Leads
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Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.

MQL Leads

Why You Should Be Investing In MQLs Given The Current Pandemic
Introduction In 2009, HBR wrote this about the 2008 recession “by all accounts, this recession is the severest since the Great Depression. (source: HBR). Today, the World Ban says that the covid 19 pandemic would plunge economies by 5.9% globally, which is, according to World bank, “the deepest recession since the Second World War”.  (Source: The...
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Lead Nurturing Hacks to Generate High-Quality Leads
What’s the Problem? One of the critical roles of any B2B marketer is to generate leads. Unfortunately, for some businesses, the job description of the B2B marketer doesn’t go further to define exactly what lead generation should look like. In most cases, the business leaders only go as far as saying, ‘just get us leads,...
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How Lead Generation Companies Generate MQLs and HQLs
Introduction The goal of every business vendor is to continually increase their customer base so that they can sell more and more of their products and services. Furthermore, it is not just for the business to sell products, the business must also be able to derive maximum value from its sales and marketing budget, especially...
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B2B Lead Gen
Introduction In a previous article, we talked about SQL and MQL. In this article, we introduce yet another term: HQL, that is, high quality leads. To kick us off, let’s explore what makes a lead be termed as high quality. Looked at in another way, the opposite of high quality is low quality. Though you...
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ballpen business cell phone
Introduction Sales qualified leads generation is never a straight-forward process. Sales transactions in the B2B world can take long, and even when prospects are interested in your company’s products, only a small portion of them are usually ready to make a commitment. Jeremy Miller talks about this in detail in his book “Sticky branding”. He...
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