Shawn Hadden is a digital marketing strategist. He provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor.
The right demand generation is crucial to acquiring Marketing Qualified Leads or MQLs, especially in B2B SaaS marketing. Big brands make it all seem so easy—and for them, it really is. But for the rest of us, things are a little more difficult when it comes to having your business noticed. Your demand generation provider...Read More
Quick Summary: Aligning the sales and marketing team will help you generate marketing qualified leads. Account-based marketing lets you generate MQLs by focusing on highly targeted accounts. By leveraging marketing automation, you can nurture leads before forwarding them to the sales team. Acquiring leads may be a simple task, but generating leads that are more...Read More
In a previous article, we talked about Sales Qualified Leads (SQLs) and Marketing Qualified Leads (MQLs). In this article, we introduce another term – High Qualified Leads (HQLs). The opposite of high quality leads is low quality leads. If your business attracts thousands of contacts that show no desire to be contacted, they are low-quality...Read More
Introduction For a long time, sales and marketing functions in B2B companies have been considered distinct. But this is quickly changing. But as the attention of businesses across the globe shifts to recovery following the Covid-19 pandemic disruption, aligning the two functions will even be more critical. Already, statistics show that misalignment between these two...Read More
Introduction Generating leads is a priority for every B2B company – whether big or small. While it is relatively easy to get leads, generating marketing qualified leads that are likely to convert, is not as simple as it sounds. To do so, marketers have to spend more time researching and developing a more complex funnel...Read More