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MQL Leads
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A passionate and innovative professional encompassing excellence in B2B marketing industry. Develop and manage integrated programs including content strategy, Lead generation approach, Digital, and social media strategy.

MQL Leads

How to Convert MQLs to SQLs with Sales and Marketing
Introduction For a long time, sales and marketing functions in B2B companies have been considered distinct. But this is quickly changing.  But as the attention of businesses across the globe shifts to recovery following the Covid-19 pandemic disruption, aligning the two functions will even be more critical. Already, statistics show that misalignment between these two...
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Don't Let Go of the MQLs
Introduction Generating leads is a priority for every B2B company – whether big or small. While it is relatively easy to get leads, generating marketing qualified leads that are likely to convert, is not as simple as it sounds. To do so, marketers have to spend more time researching and developing a more complex funnel...
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ways to nurture MQLs
Introduction Your lead generation partner has just handed you a list of marketing qualified leads (MQLs). But although those leads may buy from you in future, they are not quite there yet. So, what do you do at this point? The answer is simple. You nurture them into lower into the funnel so that they...
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Why You Should Be Investing In MQLs Given The Current Pandemic
Introduction In 2009, HBR wrote this about the 2008 recession “by all accounts, this recession is the severest since the Great Depression. (source: HBR). Today, the World Ban says that the covid 19 pandemic would plunge economies by 5.9% globally, which is, according to World bank, “the deepest recession since the Second World War”.  (Source: The...
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Lead Nurturing Hacks to Generate High-Quality Leads
What’s the Problem? One of the critical roles of any B2B marketer is to generate leads. Unfortunately, for some businesses, the job description of the B2B marketer doesn’t go further to define exactly what lead generation should look like. In most cases, the business leaders only go as far as saying, ‘just get us leads,...
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