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Shawn Hadden

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Tool and strategies modern teams need to help their companies grow.

paid demand generation in B2B marketing

Many B2B marketers are increasing ad budgets but seeing little impact on pipeline or ...

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Ethan Harrington

Modern Marketing Metrics CMOs Need to Track

Our definition of marketing success in B2B is evolving. For years, traditional metric...

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Sophia Westfiel

B2B Video Marketing to Drive Engagement

Video has emerged as one of the most effective tools to cut through the noise and con...

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Ethan Harrington

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