Target Key Accounts with Custom Content
Engage target accounts with relevant, highly personalized content assets that resonate with their needs and preferences. Increase your sales revenue by building relationships with high-quality leads and keeping them engaged.
CONTENT SYNDICATION CAMPAIGNS
Expansive Database to Amplify Reach
Reach a wider audience by syndicating content beyond your website or mailing list. Increase brand awareness and generate new leads. Leverage our database of 100M+ B2B contacts and place your white papers, case studies, and webinars in front of a global audience.
Your Campaign Performance
INSTALL BASE TARGETING
Target accounts with specific technology and boost conversions, reduce costs, and maximize returns on your marketing spend. Our technography landscape tracks 7000+ technology install base across 2 million businesses worldwide.
CONTENT SYNDICATION APPROACH
A 3-Step Process for Placing Content Assets in front of a Wider Audience
Landing Page Design
We develop and publish captivating landing pages for each content asset you provide on our publication.
We promote your brand and assets to our propreitory database of 100M+ B2B professionals and 1 B web users to drive traffic and boost engagement.
We monitor content reach through lead capture data. We prepare a list of MQLs and share it with the clients.
Add High-Quality MQLs to your Sales Pipeline
Tap our proven lead generation strategies to add more MQLs to your sales pipeline. Talk to our team about applying content syndication strategies to attract and nurture MQLs using one or several of these strategies:
Frequently asked questions
What is B2B Content Syndication?
B2B content syndication is the distribution of marketing content like ebooks, white papers, case studies, and webinars by publishing them on other websites. The main goal of content syndication is to tap other people’s audience to make your brand visible to a wider audience, educate prospects, position your company as an industry thought leader, and generate new leads.
What is a B2B Content Syndication Service?
A content syndication service is a third-party company or website that distributes or republishes your content on other sites in order to reach new audiences. B2B content syndication vendors republish a wide range of content including infographics, articles, webinars, white papers, ebooks, and case studies, among others.
How would B2B Content Syndication Services benefit my company?
Hiring a content syndication service can offer your company numerous benefits. By distributing your content on other websites, B2B content syndication allows you to reach new audiences. Republishing valuable content like whitepapers and ebooks can build the credibility of your brand among your target audience, which positions your company as an industry thought leader. Most importantly, syndicating gated content can attract high-quality leads, which boosts your company’s lead generation efforts. Other benefits your company will enjoy for hiring content syndication services include better ROI and improved backlink authority.
What is ABM Content Syndication?
Account-Based Marketing (ABM) is a marketing strategy that targets specific accounts rather than a wide audience. ABM allows a company to identify key accounts it wants to win over. Each account identified is treated as a market of its own. ABM content syndication refers to the process of distributing valuable and relevant marketing content to your ABM accountsS. Usually, these accounts are carefully curated and placed in a list of ABM accounts.
How does Account-Based Marketing Content Syndication differ from other content syndication program?
ABM focuses on personalizing engagement with target accounts and aligning sales and marketing activities to build lasting relationships. The process of building these relationships often starts with content. ABM content syndication focuses on distributing targeted and relevant information with a well-curated list of ABM accounts.
It varies from other syndication programs in the sense that the latter focuses on a wider audience in a bid to attract new leads. Since the focus of ABM content syndication is a small set of target accounts, it’s more costly compared to other syndication programs. Even so, ABM-based content syndication can result in high returns since it focuses on high-value accounts.
Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads
Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 100 million professionals and make your own custom list
Target List Building
Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant
Email Marketing Campaigns
UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 100 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.
Let's Discuss More About Your Marketing Needs!
Companies We Have Worked With
What Our Clients Say About Us
"UnboundB2B builds trust between marketing and sales by delivering high-quality leads from valued accounts. They're a trusted content syndication partner with a strong track record of ROI in our European ABM programs."
Former, Director of Global Campaigns, Delphix
“UnboundB2B has been a consistent and reliable content syndication partner. We're impressed by their audience reach, customer service and continuous innovation.”
CEO and CRO, Retail & Hospitality Hub
"UnboundB2B delivers exceptional service and leads. They offer solutions to roadblocks and provide personalized advice to enhance lead nurturing and quality optimization. Their service is top-notch."
Field Marketing Manager, Quadient
Learn From Our Experience
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