Data-Driven Marketing Decisions
Find sales-ready leads with precision. Pick intent signals from prospects and predict their purchase behavior. Focus on the most valuable leads, and target them at the right time.
Target Prospects with Custom Content
Capture prospect attention and boost engagement with content that resonates with your audience. Deepen connections with prospects and improve customer satisfaction and loyalty.
Your Sales Funnel
- Buyer Persona
- Market Segment
- Industry Vertical
- Geographic Region
- Channels & Alliances
Boost Conversions with Precision
Focus your marketing efforts on the most relevant prospects. Align marketing content with user intent, maximize your marketing spend, boost conversions, and increase your sales revenue.
THE INTENT-BASED MARKETING APPROACH
A 5-Step Process of Finding Quality Leads and Targeting them at the Right Time
We prepare a list of qualified ICPs with details of each prospect.
We identify relevant topics, keywords, and content that prospects use.
We use advanced software to collect, analyze, and process intent signal data.
We develop and publish content that prospects look for.
We display intent-based ads on pages that prospects visit.
What is B2B Intent-Based Marketing?
B2B intent-based marketing is a data-driven approach that involves deciphering user intent and aligning marketing efforts accordingly. It uses digital data like search queries, prospect behaviors, and interactions to develop targeted messages that encourage prospects who are likely to make a purchase. Intent data makes it easier for companies to discover what their prospects are actively researching. This way, they can send them the right message at the right time, increasing their chances to convert.
What is a B2B Intent-Based Marketing Service?
A B2B intent-based marketing service is a third-party company or website that gathers data about your audience’s behavior online and uses it to target high-value prospects with personalized ads when they’re most likely to make a purchase.
How would a B2B Intent-Based Marketing Service benefit my company?
Intent-based marketing offers several benefits to companies such as yours. Since this approach involves finding prospects that are actively researching the solutions your company offers, you can generate quality leads faster. Intent-based marketing also empowers you to decide which prospects to respond to first.
Your sales and marketing team can filter the most promising leads and target them with personalized marketing messages at the right time. This way, they reach out to them earlier and influence them before they start the purchase process with your competitor. Additionally, B2B intent-based marketing gives your company real-time information about current clients. This enables you to proactively identify their pain points early.
What is Intent Data?
Intent data refers to information about a prospect’s online behavior. This data can be derived from first party or third-party sources. First-party data utilizes IP addresses and cookies to track users who visit your company website. It includes search queries, product views, pages views, content assets downloads, and webinar attendance. Third-party intent data tracks prospect behavior across multiple websites. Knowing what your prospects are reading, when and how long they read it enables B2B companies to start marketing their products or services effectively.
Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads
Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 100 million professionals and make your own custom list
Target List Building
Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant
Email Marketing Campaigns
UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 100 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.
Let's Discuss More About Your Marketing Needs!
Companies We Have Worked With
What Our Clients Say About Us
"UnboundB2B builds trust between marketing and sales by delivering high-quality leads from valued accounts. They're a trusted content syndication partner with a strong track record of ROI in our European ABM programs."
Former, Director of Global Campaigns, Delphix
“UnboundB2B has been a consistent and reliable content syndication partner. We're impressed by their audience reach, customer service and continuous innovation.”
CEO and CRO, Retail & Hospitality Hub
"UnboundB2B delivers exceptional service and leads. They offer solutions to roadblocks and provide personalized advice to enhance lead nurturing and quality optimization. Their service is top-notch."
Field Marketing Manager, Quadient
Learn From Our Experience.
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A US-based SaaS Company hired UnboundB2B's Email and Telemarketing services. After a 12-week BANT HQ...
How a US-Based Software Company Used Content Syndication to Get a 178% Increase in Lead Conversion RatesA Tech Company hired UnboundB2B to help it boost its ROI. UnboundB2B ran a 3-month email marketing a...