B2B Intent-Based Marketing Service

Target prospects at the right time. Deepen connection with your audience. Unlock your marketing potential. Elevate your marketing strategy, convert more leads, and deliver results with UnboundB2B’s intent-based marketing.

B2B Intent-Based Marketing Service
Data-Driven Marketing Decisions
Data You
Data You

Data-Driven Marketing Decisions

Find sales-ready leads with precision. Pick intent signals from prospects and predict their purchase behavior. Focus on the most valuable leads, and target them at the right time.


Target Prospects with Custom Content

Capture prospect attention and boost engagement with content that resonates with your audience.  Deepen connections with prospects and improve customer satisfaction and loyalty.

Target Prospects with Custom Content
Your Sales Funnel
Prospect Engagement
  • Buyer Persona
  • Market Segment
  • Industry Vertical
  • Geographic Region
  • Channels & Alliances
Reach Prospects with Intuitive Ads

Reach Prospects with Intuitive Ads

Combine purchase-intent and buyer data to develop and disseminate ads that are informed by past search activities, interests and habits.


Boost Conversions with Precision

Focus your marketing efforts on the most relevant prospects. Align marketing content with user intent, maximize your marketing spend, boost conversions, and increase your sales revenue. 

Boost Conversions with Precision

Quality leads


Success rate


A 5-Step Process of Finding Quality Leads and Targeting them at the Right Time


Prospect List

We prepare a list of qualified ICPs  with details of each prospect.


Intent Topics

We identify relevant topics, keywords, and content that prospects use.


Marketing Tools

We use advanced software to collect, analyze, and process intent signal data.


Intent-Based Content

We develop and publish content that prospects look for.


Ads Launch

We display intent-based ads on pages that prospects visit.

Frequently asked questions

Have more questions? We’d be happy to answer them!

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What is B2B Intent-Based Marketing?

B2B intent-based marketing is a data-driven approach that involves deciphering user intent and aligning marketing efforts accordingly.  It uses  digital data like search queries, prospect behaviors, and interactions  to develop targeted messages that encourage prospects who are likely to make a purchase. Intent data makes it easier for companies to discover what their prospects are actively researching. This way, they can send them the right message at the right time, increasing their chances to convert.

What is a B2B Intent-Based Marketing Service?

A B2B intent-based marketing service is a third-party company or website that gathers data about your audience’s behavior online and uses it to target high-value prospects with personalized ads when they’re most likely to make a purchase.

How would a B2B Intent-Based Marketing Service benefit my company?

Intent-based marketing offers several benefits to companies such as yours. Since this approach involves finding prospects that are actively researching the solutions your company offers, you can generate quality leads faster. Intent-based marketing also empowers you to decide which prospects to respond to first.

Your sales and marketing team can filter the most promising leads and target them with personalized marketing messages at the right time. This way, they reach out to them earlier and influence them before they start the purchase process with your competitor. Additionally, B2B intent-based marketing gives your company real-time information about current clients. This enables you to proactively identify their pain points early.

What is Intent Data?

Intent data refers to information about a prospect’s online behavior. This data can be derived from first party or third-party sources. First-party data utilizes IP addresses and cookies to track users who visit your company website. It includes search queries, product views, pages views, content assets downloads, and webinar attendance. Third-party intent data tracks prospect behavior across multiple websites. Knowing what your prospects are reading, when and how long they read it enables B2B companies to start marketing their products or services effectively.

Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads

Audience Reach

Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 100 million professionals and make your own custom list

Target List Building

Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant

Email Marketing Campaigns

UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 100 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.

Let's Discuss More About Your Marketing Needs!


    What Our Clients Say About Us

    • "UnboundB2B builds trust between marketing and sales by delivering high-quality leads from valued accounts. They're a trusted content syndication partner with a strong track record of ROI in our European ABM programs."

      Rita Matuzic
      Former, Director of Global Campaigns, Delphix

    • “UnboundB2B has been a consistent and reliable content syndication partner. We're impressed by their audience reach, customer service and continuous innovation.”

      Korry Stagnito
      CEO and CRO, Retail & Hospitality Hub

    • "UnboundB2B delivers exceptional service and leads. They offer solutions to roadblocks and provide personalized advice to enhance lead nurturing and quality optimization. Their service is top-notch."

      Liana Plotnik
      Field Marketing Manager, Quadient

    Case studies

    Learn From Our Experience.

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