B2B Intent-Based Marketing Service

B2B intent-based marketing is a data-driven approach that involves deciphering user intent and aligning marketing efforts accordingly.  It uses  digital data like search queries, prospect behaviors, and interactions  to develop targeted messages that encourage prospects who are likely to make a purchase. Intent data makes it easier for companies to discover what their prospects are actively researching. This way, they can send them the right message at the right time, increasing their chances to convert.

A B2B intent-based marketing service is a third-party company or website that gathers data about your audience’s behavior online and uses it to target high-value prospects with personalized ads when they’re most likely to make a purchase.

Intent-based marketing offers several benefits to companies such as yours. Since this approach involves finding prospects that are actively researching the solutions your company offers, you can generate quality leads faster. Intent-based marketing also empowers you to decide which prospects to respond to first.

Your sales and marketing team can filter the most promising leads and target them with personalized marketing messages at the right time. This way, they reach out to them earlier and influence them before they start the purchase process with your competitor. Additionally, B2B intent-based marketing gives your company real-time information about current clients. This enables you to proactively identify their pain points early.

Intent data refers to information about a prospect’s online behavior. This data can be derived from first party or third-party sources. First-party data utilizes IP addresses and cookies to track users who visit your company website. It includes search queries, product views, pages views, content assets downloads, and webinar attendance. Third-party intent data tracks prospect behavior across multiple websites. Knowing what your prospects are reading, when and how long they read it enables B2B companies to start marketing their products or services effectively.