Maximize Reach with
B2B Programmatic
Advertising

Integrating digital advertising with lead generation to unlock the true potential of advertising investment.

Reach one billion B2B professionals worldwide

Audience Reach

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ACCOUNT-BASED MARKETING

Segment Key Accounts with Precision

Work with our advertising team to create custom audience profiles based on geo location, industry, company size, job titles, and intent signals.  Apply data and sophisticated segmentation techniques to target the right decision makers with customized advertising (display, native, article, video) for maximum engagement and impact. 

Segment Key accounts with precision

Increase in ROI

Conversion rate 73%

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Boost Ad engagement with personalization

Engagement Rate

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CONTENT PERSONALIZATION

Boost Ad Engagement with Personalization

Target your buyers with personalized ads that resonate with their pain points. Allow our team to create and distribute personalized content including ad creatives, custom landing pages, and content for better engagement. Integrate marketing efforts on all channels for consistency across the buyer’s journey.

INTENT-BASED TARGETING

Enhance Your Advertising Precision with Intent-Level Targeting

Unlock precision in your advertising with
Intent-Level Targeting through programmatic ads. Reach your audience with pinpoint accuracy, delivering the right message at the right moment. Elevate your campaign performance and maximize ROI by connecting with users based on their specific interests and behaviors.

Enhance your advertising precision

Increase in ROI

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Re-engage key accounts through Ad retargeting

Search Appearances

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ACCOUNT RE-ENGAGEMENT

Re-Engage Key Accounts Through Ad Retargeting

Retarget known web visitors and accounts with relevant ads and content.  Customize ads to specific roles and re-engage decision makers across multiple touch-points to reinforce your brand message.

CAMPAIGN OPTIMIZATION

Tech-Driven Campaign Optimization

Replace manual ad buying and optimization processes with automated ad campaigns. Work with our team to optimize ad campaigns with ML and AI driven data insights, advanced algorithms, and real-time bidding for wider reach, higher impact and better returns.

Tech-Driven campaign optimization

Efficiency

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THE PROGRAMMATIC AD APPROACH

3-Step Process for Delivering Personalized Content to Decision Makers in Key Accounts

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Accurate Targeting

We apply data-driven techniques to segment ABM accounts and facilitate precision targeting.

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ABM Integration

We align ad campaigns with broader account based initiatives to boost conversions and increase brand impact.

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Scaling and Efficiency

We automate the ad purchase and optimization process to maximize reach.

AD OPERATION SERVICES

Streamline Digital Ad Campaign Management

We understand the complexities of managing B2B inventory and B2B ad trafficking services across ad servers and DSPs like Google Ad Manager, DV 360, StackAdapt, N-Rich, Adform, and more. We provide end-to-end strategy and support for digital ad campaigns.

Ad Trafficking
  • Managing DSP and SSP platform
  • Running ad operation for you or on behalf of your advertiser
Campaign Management
  • Selecting DSP/SSP
  • Planning and execution of global digital campaigns

Our Blogs

Want to Learn More About B2B Advertising?

Ad operation Outsourcing

Ad operation outsourcing is getting the services of another company that can manage your digital adv...

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Michael Frost

A beginners guide to Programmatic advertising in 2023

Programmatic advertising is about reaching out to your customers using paid advertising and programm...

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Michael Frost

10 Programmatic Advertising KPIs to Measure Campaign Success

Key performance indicators (KPIs) are metrics that help you define campaign success. Programmatic ad...

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Michael Frost

Frequently asked questions

Have more questions? We’d be happy to answer them!

Get in touch

What is a Programmatic Advertising Service?

Programmatic advertising refers to automation of the transaction and processes that involves the purchase and placement of ads on websites and apps. Programmatic advertising services are digital ad services that involve creation, management and monitoring of programmatic ad campaigns. Businesses use programmatic ad services to deliver targeted advertisements to their audiences based on location and demographic data.

How would Programmatic Ad Services benefit my company?

Programmatic advertising services offer various benefits to companies. These include precise audience targeting, wider reach, and higher transparency. This means your marketers see sites where their ads run, the type of audiences that view the ads, and the return on investment in real-time. Access to this data enables your marketing team to optimize ad campaigns for higher efficiency and conversions.

What is ABM-Based Segmentation?

ABM-based segmentation refers to the act of dividing potential customers or accounts into meaningful groups. The purpose of ABM-based segmentation is to make it easier for marketers to target specific segments with relevant content that addresses customer pain points.

What is an Ad Operation?

Ad Operation refers to the entire process of managing digital advertising processes, from acquiring space for advertisers to ensuring that ads load and display correctly.

Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads

Audience Reach

Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 100 million professionals and make your own custom list

Target List Building

Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant

Email Marketing Campaigns

UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 100 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.

Let's Discuss More About Your Marketing Needs!


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