Quality leads
Success rate
Leads Generated
Campaigns Launched
Audience Reached
Client Satisfaction
MQL GENERATION
Top of the Funnel Lead Generation Services
In marketing parameters, marketing qualified leads (MQL) are defined as leads that have a high conversion potential. They are typically at the top of the sales funnel.
MQLs that we provide, will have shown high interest in your product by interacting with your content on our publishing platform. To double it down, our first-party intent-based content syndication program finds deep, actionable insights. So, you can bet on us to deliver quality and volume in abundance.
An intent based-content syndication program is run to unveil deeper insights about the identified leads. An AI-powered automation tool helps us capture and interpret behavioral data from the leads.
MQL QUALIFICATION
Multi-Touch High Quality Lead Generation Services
Our rock-solid qualification process for your MQLs, starts with prospects showing clear intent by interacting with the campaigns. We cross-check parameters to leave out leads that are less likely to convert. To nail the MQL qualification, we tele-verify them to give the green flag based on their inside sales readiness. Then, your sales team takes over and gets the deal done. Simple.
wanted to ask you.
planning to evaluate/purchase
a new solution?
database into another platform so I am
actually looking for XYZ software
comes to XYZ software
purchasing?
purchasing well get involved too
for you to implement a new
XYZ software?
BANT QUALIFICATION
BANT Lead Generation Services
Budget, Authority, Need, and Timing. Our MQL generation focuses on meeting these parameters for no non-sense leads. We’ll also check their current solutions, the challenges they’re facing, and their time frame for change. Basically, UnboundB2B finds matches made in heaven for you.
To know how close, they are to a buying decision:
- We take confirmed consent to be contacted.
- Identify the current solution the prospect is using.
- Identify the number of locations they have been operating from.
- Identify any challenges or pain points they might have.
- Identify the time frame to change the current solution.
Our Expertise
Betting on our reliable Lead Generation Experience in Diverse Industries
Unmatched Lead Generation for Saas and IT
A Wide Coverage of Industries
Connecting You To Decision-Makers From All Levels
Unmatched Lead Generation for Saas and IT
A Wide Coverage of Industries
Connecting You To Decision-Makers From All Levels
Clients
Trusted By Tech Industry Leaders
Our Experts
Our team is built from top talent across global agencies, category-defining technologies, and leading industry analysts—bringing deep expertise and fresh perspectives to every engagement.
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Experienced Marketing Leader - Built Performance Engines at VMware, NETGEAR, and GoTo. Ready to Scale? Let’s Talk.
Chris Salazar
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Agency Veteran - Transformed Fast-Growth Scale-up Brands Into Market Leaders and Wrote the Book on BrandGen. Ready for Brand to Demand? Time for BrandGen.
David Hayes
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Industry Analyst – Integrated Sales and Marketing Teams. Bridging the Gap Between GTM. Ready to Integrate Your Teams? I Can Help With That.
Jen Shapiro
Case studies
Check Some Of Our Success Stories With Companies Just Like You
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Software Company Creates a Productive Sales Pipeline with Our SQL Campaigns
A US-based Tech Company hired UnboundB2B to conduct a BANT SQL lead generation campaign Read on to d... -
How a SaaS Company Grew ROI by 227% using UnboundB2B’s Email and Telemarketing Solution
A US-based SaaS Company hired UnboundB2B's Email and Telemarketing services. After a 12-week BANT HQ... -
How a US-Based Software Company Used Content Syndication to Get a 178% Increase in Lead Conversion Rates
A Tech Company hired UnboundB2B to help it boost its ROI. UnboundB2B ran a 3-month email marketing a...
Frequently asked questions
Browse through our FAQs to find answers to common B2B lead generation queries. Need more information or want to discuss your requirements?
What are lead generation services?
Lead generation services are third-party companies that help businesses identify potential customers (leads) who may be interested in their products or services. These services use a variety of methods, such as online advertising, social media marketing, email marketing, and telemarketing, to attract and capture contact information from potential customers.
What are the benefits of lead generation services?
Lead generation services can save businesses time and resources by identifying and qualifying potential leads. This can increase revenue by converting those leads into paying customers. By targeting marketing efforts more effectively and paying for the service on a per-lead or subscription basis, lead generation services can be a cost-effective solution. They can also be scaled up or down depending on the business’s needs, making it a useful tool for startups and small businesses looking to grow their customer base.
Should you hire a B2B lead generation services vendor?
Hiring a lead generation vendor is a great choice for businesses with limited time and resources, or those looking to scale up their lead generation efforts quickly. Vendors have specialized expertise and tools for identifying and qualifying leads, which can result in higher-quality leads and more efficient use of resources.
Difference between Demand Generation and Lead Generation
Demand generation focuses on creating general interest and demand, while lead generation is more focused on identifying and capturing potential customers as specific leads for further nurturing and conversion.
Demand generation involves various marketing strategies, such as content marketing, social media campaigns, and events, to attract and engage potential customers. Whereas Lead Generation involves tactics like lead capture forms, gated content, and webinars to collect contact information and qualify leads.
What are MQLs
MQLs, or Marketing Qualified Leads, are potential customers who have shown a certain level of interest in a company’s products or services. They are individuals who have engaged with marketing efforts and meet specific criteria indicating their potential as leads. MQLs may have taken actions like downloading an e-book, subscribing to a newsletter, or attending a webinar, demonstrating their interest in the offerings.
